The two day special attracted an 'overwhelming response' with local resellers, supported by HP's Customer Relationship Management (CRM) Center, who sold over 1000 units.
'The main point to emerge from this campaign is that the local PC market is in excellent shape,' said Christoph Schell, General Manager, HP Personal Systems Group (PSG) in the Middle East. 'There is clearly great demand for top quality branded products at an attractive price supported by world-class service. The success of this campaign in the UAE has encouraged us to extend it throughout the region.'
The HP campaign focused on two particular models the Compaq Evo D310 microtower and the Compaq Evo N1020v notebook. It was a co-ordinated campaign with HP's CRM Center team working in close co-operation with three of the company's resellers.
'This is a great example of how our CRM Center can work effectively with our traditional channel partners,' said Karen Bell-Wright, Manager of the HP CRM Center. 'We have built up an extensive database of potential customers, particularly in the small to medium business space and our staff were able to alert them to these special offers. With the support of our three partners we were able to drive this campaign in a very dynamic manner.'
'Overwhelming response' to HP's UAE PC Campaign
Evidence that the local PC market is in 'excellent shape', according to HP, has been provided by their latest promotional campaign.
- United Arab Emirates: Thursday, May 15 - 2003 at 15:43
- PRESS RELEASE
- ADD ARTICLE TO
-
Facebook
del.icio.us
Digg
Log in to request more information from HP Middle EastNotes and media contacts
About HPHP is a leading global provider of products, technologies, solutions and services to consumers and businesses. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. HP completed its acquisition of Compaq Computer Corporation on May 3, 2002.
About HP Middle East
HP is the largest IT company in the Middle East employing about 500 people in the region. HP has been present in the Middle East since 1968, and opened its first regional office in 1994 and has offices in Dubai, Abu Dhabi, Cairo, Riyadh, Jeddah and Khobar servicing the GCC, the Levant and Egypt. For more information about HP in the Middle East, please visit http://www.hp.com/me
Issued on behalf of HP by Hill & Knowlton, Dubai. For further information please contact Rola Zaarour 9714 3344 930, fax; 9714 3344 923
Posted by Anne-Birte Stensgaard, Senior News EditorThursday, May 15 - 2003 at 15:43 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This Article was updated on Monday, August 18 - 2003
Index : Company News : HP Middle East
Browse related articles
Browse related articlesToday's most read articles:
- » Bahrain City Centre brings retail firsts to Bahrain
- » Carrefour resetting standards for quality, service and choice in Bahrain
- » Emaar, The Economic City celebrates SR1bn sales from residential units in KAEC
- » Aga Khan's visit to Syria witnesses signing agreement between AKDN and Syrian Government
- » South African Airways unveils 'Next Stop South Africa' holiday brochure
Most read articles the past week:
Disclaimer:
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
Web Feeds