• HSBC

Dnata appoints Brash Brands as global branding partner

  • United Arab Emirates: Tuesday, August 17 - 2010 at 12:31
  • PRESS RELEASE

Dnata, the leading supplier of ground handling, cargo and travel services in the Middle East, announced today that it has selected Brash Brands as its new global branding partner.

Brash Brands, one of Dubai's leading home-grown strategic branding agencies, will be responsible for developing and rolling out a new platform for Dnata's brand that builds upon the considerable growth and diversification of the company to date. The brand will play a key role in preparations for the company's global expansion plans.

"Building on Dnata's success to date and ensuring that our long-standing brand truly reflects our core values and global aspirations will be the central focus of our partnership with Brash, as we continue to evolve and enter an exciting new growth phase. As our lead brand partner, we look forward to working with Brash to define, create and build a platform for growth,"

said Gary Chapman, President of Dnata and Group Services, The Emirates Group.

"Like Dnata, Brash is expanding globally from its roots in the UAE. I am immensely proud of my team's efforts in winning this account and the chance to partner with one of Dubai's truly great companies," said John Brash, Founder and Chief Executive of Brash. "We love working with organisations and brands with big ambitions and this will be an inside-out approach involving us working very closely with the Dnata team."

"Dnata's global aspirations present us with a truly exciting opportunity and we look forward to partnering with them and helping them achieve their future ambitions," he added.

The relationship which begins immediately will be managed out of Brash Brands Dubai office.
Gary Chapman, President of Dnata and Group Services, The Emirates Group.
Gary Chapman, President of Dnata and Group Services, The Emirates Group.
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Notes and Media Contacts »

About Dnata;
Dnata is the Middle East's most successful and experienced provider of airport and travel services, both across the GCC and worldwide.

Established in 1959, Dnata comprises four divisions - airport operations, cargo, international airport operations and travel services - each with an outstanding reputation for providing a comprehensive range of high quality services. Dnata's reach extends to 20 airports in nine countries, having added two further airports - Manchester and London Heathrow in the United Kingdom in 2009 and Erbil in Iraq this year.

About Brash Brands;
Brash Brands is a strategic and creative consultancy that helps clients create and build stronger brands. Founded by John Brash in Dubai in May 2007, Brash today has a world-class team with a genuine passion for branding. John wanted to offer clients a fresh approach; more personal, more agile and more bespoke. Working with Brash is different. Brash is relaxed yet curious, entrepreneurial and dedicated. It's a combination of strategic insight and creative imagination that helps Brash invent and re-interpret brands that move people. Brash's client roster includes the UAE Federal Govts Union Railway, Mubadala, ADACH, Logica, Burj Khalifa, TDIC, and Emaar. The consultancy, based in Dubai, also has satellite offices in London, Singapore and Shanghai.

For more information please contact:
Caroline McComb
Dnata Corporate Communications
Tel: (+9714) 708 2306

John Brash
Founder & CEO
Brash Brands
Tel: (+09714) 427 0547

Lucy Queenborough
Client Director
Brash Brands
Tel: (+09714) 427 0547

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