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Monday, December 7 - 2009

Masafi ties up with Mashreqbank to offer MashreqMillionaire certificates in Dh500,000 promotion

  • United Arab Emirates: Sunday, May 18 - 2003 at 16:37
  • PRESS RELEASE

Masafi Mineral Water Company, the leading producer of bottled mineral water in the UAE and Gulf, is launching a major promotion with Mashreqbank offering instant prizes worth Dh500,000, including 300 MashreqMillionaire certificates for lucky winners across the UAE and Qatar.

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  • Sanjay Kao, Vice President and Head of Marketing at Mashreqbank, Ashraf Abushady, Masafi's General Manager (Sales, Marketing and Distribution), Zeina Mouhawej, Marketing Manager of Masafi and Zack Shahin, Vice President and Head of Sales, Service and Distribution of Mashreqbank at the press conference to announce Masafi's 'Uncap and Win' promotion.
    Sanjay Kao, Vice President and Head of Marketing at Mashreqbank, Ashraf Abushady, Masafi's General Manager (Sales, Marketing and Distribution), Zeina Mouhawej, Marketing Manager of Masafi and Zack Shahin, Vice President and Head of Sales, Service and Distribution of Mashreqbank at the press conference to announce Masafi's 'Uncap and Win' promotion.
The 'Uncap and Win' promotion running from 20 May to 30 June 2003 also offers consumers the opportunity to win thousands of other prizes from Masafi.

Ashraf Abushady, General Manager, Sales, Marketing and Distribution of Masafi, said: "Masafi is proud to join hands with another market leader establishment like Mashreqbank to launch this unique initiative for our consumers. Masafi and Mashreqbank are both customer focused and dedicated to rewarding our customers with added value initiatives. This is typified in Mashreqbank's famous MashreqMillionaire certificates, which not only provide a secure and convenient savings plan but also gives investors the opportunity to win huge dividends."

Sanjay Kao, Vice President and Head of Marketing at Mashreqbank, said: "The very name 'Masafi' has become synonymous with the highest quality mineral water in the Gulf. Like Mashreqbank, it is a pioneer in its products, services, total quality management, philosophy and social issues. We are very pleased to join hands with Masafi in this promotion."

Kao added that MashreqMillionaire certificate winners in the Masafi promotion will also be eligible for the current MashreqMillionaire Dh12.5 million special promotion which runs until 15 July.

Zeina Mouhawej, Marketing Manager of Masafi, said: "Masafi has been in the forefront of special events and promotions, including its sponsorship of top events such as the international men's and women's tennis championships in Dubai, the Dubai Desert Classic, Dubai Shopping Festival, and its support for Dubai 2003. Through our 'Uncap and Win' promotion, we also want to raise more awareness about our high quality products across the UAE and Qatar, and give our customers an additional incentive to continue to buy Masafi water. We have made the promotion very simple so that all our customers have a fair opportunity to win."

MashreqMillionaire saving certificates were launched in the UAE in 1995 and since then hundreds of people have become Millionaires while thousands more have won other attractive prizes. The certificates offer a mind boggling return of up to 1000 times the minimum investment of Dh1,000. A grand prize draw of up to Dh3,500,000 is offered every six months while one draw of Dh1 million is held every month. Much more is offered in other draws including multiple prizes of up to Dh100,000 and Dh10,000, every month.

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Notes and media contacts

Masafi has been the market leader for the past 26 years in the mineral water business in the UAE and GCC states. The company aims to enhance its market leadership by continuously enhancing the excellence of its wide range of products through its commitment to innovation and providing safe and healthy drinking water.

For further information, please contact:
Anosh Ahamath/Kevin Hasler,
Bates PanGulf PR,
Tel: +9714 2219 065; Fax: +9714 2247839

or
Maha Yassine
Corporate Communications Manager, Mashreqbank
Tel: Dubai 7066287

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