Technology industry launches Round the World Race

The promotion, called Around the World in 60 Days focuses on both incentivising the reseller channel and providing direct to end user promotional benefits.

Tech Data's marketing director, Eliot Shepherd, says: "Market trend analysis shows that in the summer, technology sales in the Middle East region drop by an average of 18% across the board. We want to cut that down by driving demand in the market."

The summer slump trend has lessened in recent years as a result of more sophisticated marketing and more level year-round user demand according to Tech Data's analysis. The Around the World in 60 Days program aims to help the IT reseller channel overcome summer sales drops by generating more sales and building on their bottom lines. The program, according to Shepherd, is designed to deliver cost advantages in the form of sales and product promotions, as well as marketing support to the channel in the form of end-user marketing efforts. "Our aim is to take that summer sales drop down to single digits this year. We're depending on people power: incentivising people to really get to grips with driving opportunity."

To continue building the campaign momentum among the reseller channel, Around the world in 60 days rewards channel performers and Tech Data staff on a weekly basis through a variety of prizes. The campaign, according to Shepherd, ends with a grand prize to the highest achiever in the form of travel vouchers which will take the recipient around the world.

Jon Saunders, Regional Sales Manager for Cisco Systems comments: "This is a very exciting proposition for the industry. We are supporting it to the fullest since it introduces new ways of handling challenging seasonal trends. "

Shepherd ended saying: "Together with our partners, Tech Data is determined to deliver market initiatives that underpin profitability and continuity in business for the channel. This campaign is just one of a number of new and innovative approaches that Tech Data is taking to meet the challenges that resellers face in this market."