Aimed at educating families about the importance of wearing seat-belts and using child safety restraints in cars, BMW Group importers Abu Dhabi Motors and AGMC will offer invite the public complimentary booster cushions at their showrooms during Ramadan. Locations include Abu Dhabi Motors' Khalidiya showroom this week and at AGMC's showroom on Sheikh Zayed Road, Dubai on the 6th 7th and 8th September. .
To qualify for a booster cushion, children must weigh between 22 and 36 kg, the internationally recognised safest weights. In addition, educational brochures will be provided guidance on the correct use of seat-belts and child safety restraints in vehicles.
The 'Stay Alert. Stay Alive.' campaign was launched following an independent survey of BMW and MINI customers to help identify what prompts drivers in the GCC region to take risks in their vehicles. BMW Group Middle East found the use of seat belts, and in particular, appropriate child safety restraints, to be one of the key issues affecting safe driving habits in this region. As a result, the theme of the first campaign under the 'Stay Alert. Stay Alive.' initiative is aimed at increasing awareness about the use of seatbelts and child safety restraints among parents and families.
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BMW Group Middle East continues to spread the message of road safety during Ramadan
- United Arab Emirates: Thursday, September 02 - 2010 at 12:51
- PRESS RELEASE
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Following a successful Road Safety Awareness drive earlier this year which saw over 3,000 child safety booster cushions distributed to families in Dubai and Abu Dhabi, BMW Group Middle East has announced it will continue its 'Stay Alert. Stay Alive' initiative during the holy month of Ramadan.
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Posted by Nadeen El AjouThursday, September 02 - 2010 at 12:51 UAE local time (GMT+4)
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The BMW Group survey was conducted by an independent research company through phone interviews that covered seven markets which include Dubai, Abu Dhabi, Bahrain, Kuwait, the Kingdom of Saudi Arabia, Qatar and Oman. The total sample of over 1,000 respondents represented by the different BMW customers were asked about attitudinal issues that relate to general driving habits, speeding, occupant restraint, fatigue, mobile phone usage, and reckless behaviour.
Further notes to editors:
It is essential for parents to make sure that they use the right restraint for their child's age and size. There are different seats available and the selection of the appropriate one is crucial to ensuring that children are effectively protected. Here are the different options available, which are based on the UN ECE-R44.04 standards:
Rear-facing Infant Car Seat - for infants under the age of 1 year
A rear-facing car seat provides the best protection until the infant is both one year of age and weighs at least 13 kg.
Child Safety Seat - for toddlers aged 1-4 years
The best type of child restraint for toddlers is the child safety seat, which secures the child and spreads the crash forces over a wide area. This seat should last until the child's either weight exceeds 18 kg or it grows too tall for the seat.
Booster Seat - for small children aged 4-6 years
A booster seat works by raising the child to the correct height for the car's adult seat belt to work properly. It has a seat back that can provide additional protection in the event of a side impact. The booster seat should be used until the child is approximately 145 cm tall.
Booster Cushion - for children aged 6-11 years
Booster cushions without backs are designed for weights from 22 to 36 kg, although some manufacturers are now producing backs that cover the full 15 to 36 kg range.
About BMW Group:
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.
The BMW Group achieved a global sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for the 2009 financial year. The pre-tax profit for 2009 was euro 413 million, revenues totalled euro 50.68 billion. At 31 December 2009, the company employed a global workforce of approximately 96,000 associates.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last five years.
For the further information please contact:
Leanne Blanckenberg, Corporate Communications Manager, BMW Group Middle East
Telephone: +9714 313 2615 or +97150 659 7037
Laura Fanning or d'pr for BMW
Telephone: +971 4 344490
Further notes to editors:
It is essential for parents to make sure that they use the right restraint for their child's age and size. There are different seats available and the selection of the appropriate one is crucial to ensuring that children are effectively protected. Here are the different options available, which are based on the UN ECE-R44.04 standards:
Rear-facing Infant Car Seat - for infants under the age of 1 year
A rear-facing car seat provides the best protection until the infant is both one year of age and weighs at least 13 kg.
Child Safety Seat - for toddlers aged 1-4 years
The best type of child restraint for toddlers is the child safety seat, which secures the child and spreads the crash forces over a wide area. This seat should last until the child's either weight exceeds 18 kg or it grows too tall for the seat.
Booster Seat - for small children aged 4-6 years
A booster seat works by raising the child to the correct height for the car's adult seat belt to work properly. It has a seat back that can provide additional protection in the event of a side impact. The booster seat should be used until the child is approximately 145 cm tall.
Booster Cushion - for children aged 6-11 years
Booster cushions without backs are designed for weights from 22 to 36 kg, although some manufacturers are now producing backs that cover the full 15 to 36 kg range.
About BMW Group:
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.
The BMW Group achieved a global sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for the 2009 financial year. The pre-tax profit for 2009 was euro 413 million, revenues totalled euro 50.68 billion. At 31 December 2009, the company employed a global workforce of approximately 96,000 associates.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last five years.
For the further information please contact:
Leanne Blanckenberg, Corporate Communications Manager, BMW Group Middle East
Telephone: +9714 313 2615 or +97150 659 7037
Laura Fanning or d'pr for BMW
Telephone: +971 4 344490
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