European Finance House undergoes rebranding campaign to become QIB UK

The primary motivation behind the rebranding is to further bring EFH under the umbrella of QIB's well established identity as one of the regions foremost Islamic banking institutions, and the world's 4th largest Islamic bank in terms of assets. QIB's unique corporate identity boasts 28 years of experience within local and international economies, including Europe, Asia, the Middle East, and North Africa. EFH's rebranding will provide the institution with the enhanced strength of QIB's diverse network, and provides the expert knowledge and insight that has allowed QIB to continually set new benchmarks within the Islamic financing industry.

EFH obtained authorization from the UK Financial Services Authority in 2008 and operates as a full service, stand alone Islamic investment banking institution located in Berkeley Square, London.

The London-based Islamic bank's market positioning provides invaluable access to the significant balance sheet and distribution capacity offered by its parent company, QIB. QIB UK also benefits from having immediate access to QIB's extensive network of correspondent financial institutions throughout the Islamic world and beyond.

H.E. Sheikh Jassim Bin Hamad Bin Jassim Bin Jabor Al Thani, QIB Chairman, said:

"As one of the regions foremost Islamic banks, QIB's vision is to develop the most comprehensive network of institutions around the world, and the recent rebranding of European Finance House delivers the increase brand consistency to make this possible. Our vision to remain innovative is a key component of QIB's current and future success and will continue to enhance all of QIB's branches worldwide."

The change in name acts to enhance QIB UK's profile within the Islamic finance industry. Like all of QIB's branches, QIB UK employs Shari'a-compliant financing techniques to provide efficient and cost-effective alternatives to conventional means of banking. The institution's aim is to achieve outstanding outcomes and solutions for its diverse clientele by implementing the expertise of its international team in combination with proven strategies and techniques.