• HSBC

Concept Brands Trading set to host 'Back-to-School' exhibition as part of 'Eid in Dubai' festivities

  • United Arab Emirates: Wednesday, September 08 - 2010 at 13:32
  • PRESS RELEASE

Concept Brands Trading, the leading organizer of mega events and carnivals in the UAE, with the support of Dubai Events and Promotions Establishment (DEPE), is all set to host the biggest 'Back-to-School' exhibition as part of the 'Eid in Dubai' festivities to celebrate Eid Al Fitr. The event will be held from September 9 to September 18, 2010 daily from 10 am to 10 pm at the Airport Expo, Dubai.

Commenting on the world's biggest 'Back-to-School' exhibition promotions, Mr. Vijay Samyani, founder and managing director of Concept Brands Trading L.L.C., said:
"The campaign 'Eid in Dubai' as a concept developed by the Government of Dubai has been a very successful campaign. I am pleased to announce our exclusive partnership with DEPE to organize the 'Back-to-School' promotions as part of the 'Eid in Dubai' campaign. We will be offering some of the world's leading brands in stationery and school essentials."


The 'Back-to-School' exhibition will offer top brands at discounted prices, giving consumers more value for their money. The brands showcased include 3M - Post it & Scotch, Touchmate, Shoemart and Pablosky, Kids perfumes like Bratz, Moxie, The Simpsons, Kunfu Panda and Indiana Zone and kids watches like Toywatch will exhibit at the event. As a bonus for the visitors, many will walk away with lucky draw prizes.

While the focus is on stationery, visitors can browse through a wide range of products such as laptops, computer accessories and books, with discounts of between 30% to 60%.

Creating an exciting family experience, 'Eid in Dubai' is organized twice a year by the DEPE. The venue will be host to a massive funfair featuring numerous games and attraction for kids and families of various nationalities to come and celebrate the spirit of Eid while the children prepare for schools to re-open.

Airport Expo will be one of the many entertainment destinations planned as part 'Eid in Dubai'.
 
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About Concept Brands
Concept Brands Trading L.L.C is leading organisers of conducting mega events and carnivals for more than 10 years in UAE headed by the visionary Mr. Vijay Samyani - Founder & MD of Concept Brands Trading. The motto of the company is to bridge the gap between the luxury brands and the consumers. The leading brand house which is based out of the UAE, offers luxury products at affordable prices.

The Dubai Events and Promotions Establishment (DEPE), formerly known as the Dubai Shopping Festival Office, was created in early 1996 with the objective of steering the helm of yet another brainchild of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and Ruler of Dubai. Launched to be an executor of the government's policy to position Dubai on the world map as an unmatched tourist and business haven, DEPE created the Dubai Shopping Festival (DSF) and Dubai Summer Surprises (DSS) as events that go hand-in-hand with Dubai's strategic target of attracting 15 million tourists by the year 2015.

'Eid in Dubai' is a Dubai Government initiative aimed at promoting Dubai as a festive destination during Eid-Al-Fitr and Eid-Al-Adha celebrations. It attracts families in Dubai and the GCC through organising and embracing various entertainment events that will be held during Eid and highlighting Dubai's unique celebration of this special occasion.

For further information, contact:
Priyanka Geriya / Arefa Noor:
Watermelon PR
04-2833 655

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