Al Bustan Centre and Residence participates in the China Incentive, Business Travel and Meetings Exhibition

The three-day exhibition which ended recently provided the property a perfect venue to hold meetings with potential clients, members of the incentives industry and introduce its products.

Uniting an elite class of buyers with quality suppliers from China and around the world, attendance at CIBTM promises the ultimate business solution. The event brought together hundreds of regional and international exhibitors from China, Asia and across the globe to showcase destinations, hotels, venues and other products and services.

Moussa El Hayek, Chief Operating Officer Al Bustan Centre & Residence, said:

"CIBTM has always served as an extremely important platform for us because China's outbound market is expanding at a rapid speed. Our aim to participate in this exhibition was to strength our brand awareness, find potential buyers, and thus give impetus to our business strategy. We also tried to attract Chinese visitors who showed keen interest in our new services focused on the guest experience and a host of features we added to the property last year."

Another objective to attend the exhibition was to forge business networks with Chinese counterparts and conduct talks with some local companies to enhance business opportunities as Dubai has seen a significant increase in the number of tourists from China recently.

Moussa concluded: "The exhibition provided us the much needed insight in the Chinese market. The information we have gathered from there was very valuable and will help us shape our policy to deliver an engaging hospitality experience to tourists from this most prolifically fast moving market in the world."