New Creative products target digital entertainment segment of Dhs10bn UAE consumer electronics market

Headlining Creative's new products were the Zen X-Fi Style media player which intelligently restores quality lost during format compression; and the lightweight Creative HQ-1450 and Creative HQ-1600 gaming headphones fitted with Neodymium drivers to produce exceptional natural audio quality. The new products are expected to gain a strong share in the digital entertainment segment of the UAE's thriving consumer electronics market which is expected to be worth Dhs10bn in 2010.

In addition to unveiling the new products, Creative also showcased its range of advanced high-performance wireless speakers that were launched earlier this year, including the ZiiSound D5, the Inspire S2 Wireless, Creative D200 and Creative D100.

"The UAE is a key destination for our digital entertainment range as it is the Gulf's largest consumer electronics market. Through cutting-edge technologies such as X-Fi and one-piece wireless audio our products are more than capable of exceeding the expectations of the country's young and tech-savvy population. As the commercial hub of the country, Dubai is the perfect venue to introduce these latest offerings," said Desmond Lim, Senior Manager - Regional Sales, Creative Technology Ltd.

Creative Technology Ltd. is expanding its presence in the Middle East to complement the region's movement towards a digital society and its transformation into an entertainment and media hub. The audio-video industry is expected to become a $3bn market in the Middle Eat and Africa by 2012.

Creative garnered worldwide fame for its Sound Blaster sound cards and is credited for its influence on the development of the global PC multimedia market. It intends to leverage its market leadership and technology expertise to help revolutionize the Middle East digital entertainment markets as well.