Safe online payment guarantee from Hadaiya.com

The home-grown e-retail site is hosted on the American Express global server, which the site's managing director says is a guarantee of online security.

Bharat Jashanmal, managing director of the site, says: "Trust and convenience is key for successful online retailing. Trust in both the retail site, the online payment method, and the shipment is paramount for consumers."

He explained that payment security was top of the list when partnering with American Express. "This alliance means Hadaiya.com is run through the American Express server and in doing so, we can make use of one of the best Internet security technologies available to consumers today."

Trevor Stokes, president and CEO of American Express Middle East and North Africa, believes this back end technology will be the key to the site's success. "Consumers must feel confident in the online security guarantees, and that is why the site is hosted on our servers - complete with these anti-fraud mechanisms.

"In addition, the fact that Hadaiya.com is exclusively available to American Express Cardmembers means the users are already familiar with our online protection, which means they are protected against - and reimbursed - in case of fraudulent use."

As well as the payment, product and shipment are also covered by Hadaiya.com guarantees. Products are insured against theft and damage during shipping by the site's delivery partner DHL, and jewellery is insured through Norwich Union.