Randi Zuckerberg has been instrumental in initiating and developing many of Facebook's marketing initiatives and her speech will based around 'How the Internet, Social Networks and Social Media Are Being Used In Government and Business'. One of her most recent addresses prior to Gitex was at a social networking session on the opening day of the World Economic Forum in Davos, Switzerland.
Delegates will hear firsthand how companies can harness the power of social media to develop a significant presence within this vital channel. More than 50% of the Fortune 500 companies have fan pages on Facebook and 60% of Fortune 100 businesses regularly post on their Facebook accounts with corporate messages.*
A recent survey** showed that there are 1,600,000 registered Facebook users across the UAE, that's 36% of the population, the highest penetration in the Middle East and North Africa. Qatar is in second place with 29%.
Helal Saeed Almarri, CEO, Dubai World Trade Centre, organiser of Gitex Technology Week, said:
"As the Middle East and Africa's largest ICT event, Gitex continues keep pace with global innovations and increases its standing as a cutting-edge exhibition. Facebook's place in commerce is very much a next generation tool - and Gitex is a next generation show. We are very pleased to welcome Facebook and the other communication pioneers to the new Global Leaders Summit."
"New features and developments each year emphasise Gitex as one of the most influential and high-profile global ICT events, and position the show as a key platform for companies to grow into the Middle East."
Coupled with new segments such as the Gitex Cloud Confex, Gitex Mobile Apps & Content World and the Gitex Global Conference, the event is set to be the most comprehensive knowledge platform that will bring together business leaders, government departments and trade professionals to network, discuss critical industry issues and explore opportunities for growth.
The Global Conference includes 30 streams, and more than 50 local and international industry expert speakers, giving advice on a full spectrum of information and communication technology issues. Small and medium businesses, GULFCOMMS, environmentally-friendly IT, the future of security and dozens more debates will ensure hundreds of delegates are kept up to date, informed and aware of the latest developments. Contributors include Tareque Choudhury, Head of Business Continuity and Security at BT, Khaled Kefel, General Manager of RIM Middle East, and Edmund English, EMEA Senior Marketing Manager, Dell and Irfan Ali, Senior Operator Account Manager, Nokia.
The three days of streamed networking and knowledge sharing will be followed by a Developer Day on Thursday 21 October, where developers, programmers, engineers, analysts, technicians, network managers and many others will gain expert advice and top tips.
Gitex Technology Week runs from 17 - 21 October 2010, at Dubai International Convention and Exhibition Centre. Admission is for trade and industry professionals only.