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Samsung Electronics commences LCD television roadshow in UAE

  • United Arab Emirates: Tuesday, June 03 - 2003 at 10:17
  • PRESS RELEASE

Samsung Electronics, the global leader in digital technology, has organised a series of UAE-wide roadshows to give consumers a first-hand experience of the superior audio-visual features of its Liquid Crystal Display (LCD) and Plasma Display Panel (PDP) televisions.

The roadshow went live on the 15th of May 2003 and will be held at the Mercato Mall, Jumeirah and Cinestar Mall, Deira until the 5th and 14th of June respectively.

Mr. Ashraf Sajid, Marketing Manager, Samsung Gulf Electronics said: "According to market forecasts, LCD televisions are expected to be the key drivers of growth in the consolidated television industry. Samsung's world-class LCD panels, combined with an innovative suite of LCD televisions, clearly position us as the leader in the flat panel television market."

On display at the roadshow are Samsung's first-of-a-kind LCD and Plasma televisions in sizes ranging from 15 inches to 50 inches, including the world's largest 40-inch LCD TV. The Flat Panel TVs are designed with digital convergence in mind and offer an enhanced entertainment experience through their unmatched LCD technology and sleek design.
Samsung Electronics commences LCD television roadshow in UAE. 
Samsung Electronics commences LCD television roadshow in UAE.
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About Samsung Electronics - Middle East
Samsung Middle East and Africa (MEA) is headquartered in Dubai. In line with its global vision of 'Digital Convergence,' the company markets its digital devices portfolio through four product divisions: Handheld products (HHP), Information Technology (IT), Home Appliances (HA) and Audio-Visual (AV). Through a network of over 40 distributors, Samsung MEA looks after the distribution of its digital devices across the Middle East and Africa. With revenues of $1.5 billion in 2002, the company has also invested in a service subsidiary, located in the Jebel Ali Free Trade Zone in Dubai. The 3000 sq.mts service facility recently completed six years and is among the largest within the GCC countries.

For further information, please contact:
Robin Duff / Dhanraj Walvekar
ASDA'A Public Relations,
Burson-Marsteller exclusive affiliate in the Middle East
Dubai, UAE
Tel: +971-4-3344550
Fax: +971-4-3344556

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