Samsung launches mobile phone accessories business in Middle East

Samsung has been providing accessories from the time it started its mobile phones business, however due to an increase in demand to extend this range of products, the company has now formed an official 'Accessories Business' division to capitalise on the growing US$100 million mobile phone accessories market in the region.

"With an exponential increase in mobile phone usage, today's consumers expect more than just the traditional functions of a mobile phone," said Mr. Steve Han, Senior Manager, Samsung Gulf Electronics. "Samsung, besides being a leader in the mobile phone market, is committed to playing a critical role in enabling users to take advantage of the developments in communication technology. Our unique accessories will make it easier for users to stay connected to their mobile phones even when they are on the move," he added.

Samsung's range of accessories fully integrate into the back of any Samsung phone and include a portable hands-free kit, ear microphone, battery, car charger, car cradle, charger and Bluetooth devices. Samsung will make the accessory products available through its existing mobile phone distribution network. Furthermore, the company plans to tie-up with component channel partners and companies that can exclusively focus on the accessories business. The new packaging includes blister packaging with a hologram to differentiate genuine accessories from counterfeit, grey market accessories.

'We are in the process of establishing strong retail presence for the new range of accessories throughout the Middle East region and with the new range of accessories we are confident of satisfying the needs of our customers' said Mr. Sudhir Nair, Sales and Marketing Manager, Samsung Gulf Electronics.

"Our entry into the accessories market is steered by our continuous innovation in the mobile phone segment. With a stronghold in the mobile phone market, we are confident that Samsung will be among the top 2 mobile phone accessory companies in the region," Mr. Han concluded.