Blue from American Express wins popular support in the Kingdom

Launched in October of last year, Blue is unique in that it is the first Saudi Riyal Card to be issued by American Express and includes an attractive feature of 1% MoneyBack. All features are specially developed to meet the everyday expectations of the mid-income sector of Saudi professionals.

The futuristic design of the Card, with its jewel-like square blue hologram, indicates that this is no ordinary piece of plastic. The Blue Card is a modern concept for people who want an easy-to-use financial tool that serves the everyday needs of their active lifestyle.

"The introduction of Blue has put the benefits of being an American Express Cardmember within the reach of a wider public and its popularity indicates a significant change in spending habits. The Blue Card is being widely used for everyday purchases, such as in supermarkets, retail outlets, restaurants, as well as for luxury goods and travel." said Mazin Khoury, Chief Executive Officer of Amex (Saudi Arabia) Limited.

Blue Cardmembers enjoy a unique 1% MoneyBack feature by which one Riyal is credited to their account for every 100 Riyals purchased using the Card. In addition, Cardmembers can choose to settle their accounts in full without incurring any service charges or pay as little as 5% of the amount due and spread the balance payments over time.

Blue offers many other great benefits like Express Cash which allows Cardmembers to withdraw cash from many ATMs in Saudi Arabia and the world, Retail Protection which insures recently purchased goods on the Card against loss, theft or damage for up to 90 days, Online Fraud Guarantee which insures against unauthorized use of the Card over the internet making it the most internet friendly Credit Card, and Travel Accident Insurance which is automatically extended to Blue Cardmembers when they purchase their airline tickets using their Blue Card.