Acxiom, General Motors sign agreement for direct marketing in Middle East and North Africa

Acxiom is a globally recognized leader in marketing technology and services that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Its Middle East and North Africa group, Acxiom Mena, was created in September 2009 through the acquisition of the region's fastest growing marketing entity, Direct Marketing Services (DMS), and has asserted its position as the leading marketing services provider for the region's biggest companies and brand names.

Continuing its legacy in international markets, General Motors has been a household name in the region for decades. GM employs 205,000 people in every major region of the world and does business in some 157 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling. In the Middle East, Chevrolet, Cadillac and GMC are the brands in the portfolio.

"As consumers' preferences become more complex, channels continue to diversify, and markets remain in constant evolution, we are confident that Acxiom Mena will help us to reach our goals by retaining and growing our customer base with the quality products and services that our brands have become famous for," said Shereen Harris, Manager - Customer Value Management at GM.

"We are very pleased to partner with GM on this initiative," said Yousef Hamidaddin, Chief Executive Officer of Acxiom Mena and founder of the Arab Direct Marketing Association (ADMA). "Our tasks will mainly include data entry and fulfillment, however as always we seek to become a strategic resource for GM with regards to consumer insight."

"Helping our clients to reach customers with certainty at an efficient cost is at the core of what we do. We are excited to work with GM within those lines and pledge to provide them with the innovation required to expand its leadership position in the region," said Jeff Hood, Acxiom Vice President for the Automotive Industry.