MasterCard launches regional priceless travel experience

The five-month promotion, which runs from June through October, targets existing MasterCard cardholders across the region with the message that the more they use their MasterCard cards, the more chances they have to win a 'Priceless' travel experience of their choice. The prize will be in the form of a, US$5,000 credit to the winners' MasterCard card account. Also on offer are five-star weekend packages for two at properties belonging to the prestigious InterContinental Hotel Group which include the Crowne Plaza, InterContinental and Holiday Inn Hotels.

'The 'Priceless' Travel Experience embodies our commitment at MasterCard to provide innovative and exciting benefits to our cardholders. By providing frequent users increased opportunities to win, this campaign encourages card use both at home and abroad,' explained Mohamed Belarj, senior vice president and general manager, MasterCard International, Middle East and North Africa.

At the heart of the promotion is MasterCard's award-winning 'Priceless' message which has been used successfully around the world for more than five years. The emotions associated with the perfect holiday - trying a new activity for the first time or meeting new friends - are conveyed through the creative treatment of the campaign, which features swimming with dolphins: a 'Priceless' experience.

'Priceless' Travel Experience is the first time the 'Priceless' theme has been used in an integrated promotional campaign involving member financial institutions, MasterCard cardholders and merchants across the Middle East and North Africa.

'The promotion will enable many of the region's member financial institutions to offer their MasterCard cardholders convenience and flexibility during the summer months when travel is at an all time high,' continued Belarj.