Domino's Pizza team up with Pepsi in the Middle East

The partnership between Pepsi-Co Beverages International and SCSC was signed by Saad Abdel-Latif, President of PepsiCO Beverages International (PBI) for Middle East and Africa, and Ibrahim Al-Jammaz Vice President of SCSC. The event was celebrated at the Thalateen branch of Domino's Pizza in Riyadh.

Delighted by this new agreement, Saad Abdel-Latif highlighted that making Pepsi available in Domino's Pizza across Saudi Arabia further enhances Pepsi's position as the Kingdom's number one soft drink provider. "Pepsi is a consumer top-of-mind brand across the Middle East and we have worked very hard to get to this stage. We will certainly make sure we maintain our pole position."

On his part, Ibrahim Al-Jammaz of SCSC said that the new partnership would guarantee Saudi consumers even greater levels of satisfaction. "Domino's Pizza is one of the most successful restaurant chains in the world. With 10 highly successful years in the Saudi Arabia and 48 branches Kingdom-wide, it makes perfect sense for Pepsi and Domino's Pizza to team up. Two of the most prominent and best-loved brands in the Kingdom are now working together to offer value and ensure customer satisfaction."

The partnership between Pepsi and Domino's also comes at a very special time for Pepsi and its partners in Saudi Arabia as well as Domino's, where where the number one soft drink is celebrating its 50th anniversary, while Domino's is celebrating its 10th anniversary.

"We could not have asked for a better time to announce our partnership with Domino's pizza," said Saad. "Along with our long-term bottlers and partners in the Kingdom, we would like to extend our appreciation and gratitude to the government of Saudi Arabia and its people, for their support throughout this period and we assure them that Pepsi will continue to be the brand of choice for all of those who 'Ask for More'."