The partnership between Pepsi-Co Beverages International and SCSC was signed by Saad Abdel-Latif, President of PepsiCO Beverages International (PBI) for Middle East and Africa, and Ibrahim Al-Jammaz Vice President of SCSC. The event was celebrated at the Thalateen branch of Domino's Pizza in Riyadh.
Delighted by this new agreement, Saad Abdel-Latif highlighted that making Pepsi available in Domino's Pizza across Saudi Arabia further enhances Pepsi's position as the Kingdom's number one soft drink provider. "Pepsi is a consumer top-of-mind brand across the Middle East and we have worked very hard to get to this stage. We will certainly make sure we maintain our pole position."
On his part, Ibrahim Al-Jammaz of SCSC said that the new partnership would guarantee Saudi consumers even greater levels of satisfaction. "Domino's Pizza is one of the most successful restaurant chains in the world. With 10 highly successful years in the Saudi Arabia and 48 branches Kingdom-wide, it makes perfect sense for Pepsi and Domino's Pizza to team up. Two of the most prominent and best-loved brands in the Kingdom are now working together to offer value and ensure customer satisfaction."
The partnership between Pepsi and Domino's also comes at a very special time for Pepsi and its partners in Saudi Arabia as well as Domino's, where where the number one soft drink is celebrating its 50th anniversary, while Domino's is celebrating its 10th anniversary.
"We could not have asked for a better time to announce our partnership with Domino's pizza," said Saad. "Along with our long-term bottlers and partners in the Kingdom, we would like to extend our appreciation and gratitude to the government of Saudi Arabia and its people, for their support throughout this period and we assure them that Pepsi will continue to be the brand of choice for all of those who 'Ask for More'."
Browse
related articles
Domino's Pizza team up with Pepsi in the Middle East
- Saudi Arabia: Monday, June 16 - 2003 at 16:59
- PRESS RELEASE
Related content
As part of its ongoing celebrations to mark its golden jubilee in the Kingdom of Saudi Arabia, PepsiCo Beverages International (PBI) and its long-term bottling partners in Saudi Arabia concluded a major partnership deal recently in Riyadh with Specialised Catering Service Co (SCSC), Master Franchise of Domino's Pizza in the Middle East, North Africa, Iran and Pakistan - to provide the region's number one soft drink at one of the region's leading food restaurants.
Seen in the picture: (L-R): Elie Fayyad General Manager Al-Jomaih Bottling and Can Making Plants, Ibrahim Al-Jammaz Vice President Specialised Catering Service Co., Saad Abdel-Latif President PepsiCo Beverage International Middle East Africa/Pakistan and Abdullah Al Olayan Deputy General Manager Al-Jomaih - celebrating the new Pepsi-Domino's partnership in the Middle East.
Article Options
Log in to request more information from Pepsi Cola
Posted by Anne-Birte Stensgaard, Senior News EditorMonday, June 16 - 2003 at 16:59 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Sun Jan 11 2004.
Notes and Media Contacts »
Pepsi is the Kingdom's leading soft drink produced at state-of-the-art bottling facilities in Jeddah, Riyadh, Qassim, Dammam, and Abha. The products bottled and marketed across the Kingdom include Pepsi, Diet Pepsi, Pepsi Twist, Seven-Up, Diet Seven-Up, Mirinda (Orange, Apple, Strawberry, Citrus, Lemon), Mountain Dew, Shani and Mr. Juicy.
Domino's Pizza is one of the most successful restaurant chains in the world. Founded in 1967, the company now employs 50,000 employees at its 7300 branches worldwide in 90 countries. Domino's Pizza first opened in Saudi Arabia in 1991 and currently serves seven cities across the Kingdom and prides itself as a leader in home delivery. Domino's Pizza is a franchise of the Riyadh-based Al-Jammaz Group, which has business interests throughout the Middle East, North Africa, Iran, and Pakistan.
Domino's Pizza is one of the most successful restaurant chains in the world. Founded in 1967, the company now employs 50,000 employees at its 7300 branches worldwide in 90 countries. Domino's Pizza first opened in Saudi Arabia in 1991 and currently serves seven cities across the Kingdom and prides itself as a leader in home delivery. Domino's Pizza is a franchise of the Riyadh-based Al-Jammaz Group, which has business interests throughout the Middle East, North Africa, Iran, and Pakistan.
Disclaimer »
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
