Beiersdorf AG presents Area Sales Manager of the Year 2002 Award to Saudi Arabia

Mr. Sharkawi recorded the highest percentage growth in both sales and market share for the NIVEA range of products in his areas, which are Madina and Gassim in Saudi Arabia.

Mr. Sharkawi received his award in the presence of Mr. Marwan EL Garem, General Manager of Beiersdorf Middle East, Sheikh Ali Bugshan, Vice President of Al Injazat Trading Corporation, and Mr. Sami Shreim, General Manager of AL Injazat Trading Corporation.

"In Saudi Arabia, NIVEA and its sub brands enjoy increasing sales volumes and growing market share, while consumers associate NIVEA with its well-known brand values of care, trust and quality - all thanks to Al Injazat," said Marwan EL-Garem, General Manager, Beiersdorf Middle East. "We value the co-operation, innovation and commitment of our distributors, and we congratulate Mr. Sharkawi on his performance in 2002, looking forward to increased growth next year."

Saudi Arabia accounts for 44% of Beiersdorf cosmed's overall sales in the region, and according to Beiersdorf, Al Injazat has made a strong contribution to the continued growth of one of their most important markets in the Middle East.