Scala drives ERP sales via Indirect channel

The announcement came during the bi-annual Scala Regional Partners Meeting in Cairo, Egypt, when a dozen representatives of Scala's Middle East network - from Morocco, Egypt, Jordan, Kuwait, Qatar, Saudi Arabia, Oman and Pakistan - were shown Scala's ambitious regional plans.

Basil Daniells, Indirect Sales Manager for Scala Middle East, said: "The meeting is a great opportunity for us to sit with our regional partners and to share Scala Business Solutions' corporate vision, the product road map, regional market dynamics and third party collaborative solutions. This time around we unveiled a shift in focus, to more indirect sales."

"The indirect sales model allows us to achieve greater market penetration swiftly, and ensure our maket-leading products are available across the region, with the level of after sales service and support you would expect from a globla player like Scala," he added.

Daniells said channel sales are more effective for Scala due to current regional market dynamics, but also because utilising the channel provides enhanced delivery capabilities.

The two-day event is a chance to examine the new features and functionality of Scala's award-winning enterprise resource planning software solutions, at the same time as sharing marketing plans and objectives.

During the meeting, three partners, Global Business Solutions, Egypt, Technology Concepts Limited, Pakistan and Scala Arabia, Saudi Arabia.were awarded the title "Scala Accredited Partner" which allows them to be officially recommended by Scala to its customers as professional business partners. The trio of companies received a Scala Accredited Partner plaque and the right to use a special Scala Accredited Partner logo, as a sign of professionalism, expertise and quality.