Construction of the plant, which will be based in Riyadh, will begin in July 2003 and the first PCs from the facility should begin appearing in the local market in the Fall.
Two existing HP partners - Nahil Distribution and Jeraisy Computer Communications Services (JCCS) - have initially been identified to distribute PCs from the plant within the Kingdom, while Aptec will distribute around the Middle East. HP plans to consider engaging with more partners depending on the scope of individual projects and opportunities developing in the Middle East.
"Since our announcement six months ago that HP intended to set up this facility in the Kingdom, we have been busy finalizing all of the details relating to this highly significant venture in the Middle East," said Christoph Schell, general manager, HP Personal Systems Group in the Middle East. "Our announcement today means that we are well positioned to move forward quickly in establishing the plant, and growing the PC market in the Kingdom. SNAS has an excellent track record working with international companies in the Kingdom. We believe that this experience, together with their excellent logistics facilities and their financial strength, makes them an ideal fit for HP on this particular venture."
The plant is expected to produce around 80,000 PCs per annum which will be sold in the Kingdom of Saudi Arabia and across the Middle East region. HP believes that the new plant, in addition to supporting the local Saudi economy, will result in product coming to market more quickly - turnaround time is expected to be halved from its existing time of 30 days from order to delivery down to 15 days. The plant also is also expected to provide improved response on support and offer customers a wide portfolio of HP products.
"Since the majority of the employees within the plant will be Saudi nationals, we see this as a significant move by both HP and SNAS in driving Saudisation," said Mr Bassam Mahmoud Jabr, general manager of SNAS. "We are looking to put in place a strong core team at the plant whose skills we will develop together with HP on an ongoing basis. Given the enormous opportunities that we believe are available throughout the region for this plant, we will seek to grow this team significantly."
HP will be responsible for providing components, system integration and knowledge transfer as well as all arrangements surrounding HP branding. SNAS will be responsible for the manufacturing process, for quality certification and for the establishment and maintenance of the legal entity under Saudi regulations.
"We see the establishment of this plant as crucial in helping us to address the particular needs of small to medium businesses in the Kingdom and around the region," said Schell. "The new facility is designed to complement our existing, extensive portfolio of products and to help us grow the PC market in the region."
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HP to establish PC assembly plant in Kingdom of Saudi Arabia
- Saudi Arabia: Thursday, June 19 - 2003 at 12:46
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HP today announced that it has signed an agreement with SNAS Trading & Contracting Co., a well-established Saudi Arabian company, to build and manage a plant for the assembly of PCs in the Kingdom.
Left to right: Samer Al-Sayed, Country Manager Personal Systems Group hp Saudi; Christoph Schell, General Manager Personal Systems Group hp ME; His Highness Prince Abdullah Bin Faisal Bin Turki Al-Abdullah Al-Saud Chairman of The Board & CEO of Saudi Arabian General Investment Authority; Bassam M. Jabr, General Manager SNAS and Harbi Yousef, General Manager, Jeraisy Computer Communications Services.
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Posted by Anne-Birte Stensgaard, Senior News EditorThursday, June 19 - 2003 at 12:46 UAE local time (GMT+4)
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This article was updated on Mon Aug 18 2003.
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About HP
HP delivers vital technology for business and life. The company's solutions span IT infrastructure, personal computing and access devices, global services and imaging and printing for consumers, enterprises and small and medium business. For the last four quarters, HP revenue totaled $70.4 billion. More information about HP is available at http://www.hp.com
About HP Middle East
HP is the largest IT company in the Middle East, employing about 500 people in the region. HP has been present in the Middle East since 1968, and opened its first regional office in 1994 and has offices in Dubai, Abu Dhabi, Cairo, Riyadh, Jeddah and Khobar servicing the GCC, the Levant and Egypt. For more information about HP in the Middle East, please visit http://www.hp.com/me
Abbout SNAS
SNAS Trading & Contracting was constructed in 1977 on behalf of its sole owner, HRH Prince Saud Bin Naif Bin Abdul Aziz Al Saud.
SNAS is conceived as a holding company enabling major multinational companies to bid for significant contracts in conjunction with an effective Saudi Arabian Joint Venture Partner.
During the past 26 years, SNAS has established successful long-term partnerships with number of Blue Chip companies in America, Germany, Britain, France, Korea and Japan and developed an enviable track record in gaining and completing some of the most prized projects on offer in the Kingdom of Saudi Arabia.
The SNAS Joint Ventures are in widely diversified fields of activity including: electronics, communications, defense, construction, insurance, courier services, security, maritime and general trading.
About Jeraisy Computer and Communication Services
In less than two decades, Jeraisy Computer and Communication Services has become the single largest provider of IT solutions within the Kingdom of Saudi Arabia. Known for its technological expertise and incomparable services, JCCS has become a name synonymous with providing the most effective and cost efficient computer and communication services Kingdomwide.
The company's core philosophy of providing the very best in total business solutions has not changed since its inception in 1958. Under the close scrutiny of its founder and visionary, Abdul Rahman Al Jeraisy. Riyadh House was established to provide the first total office solution for the Saudi market. This in itself was an innovative move considering the minimal opportunities for expansion in such a limited market. Such farsightedness culminated in JCCS becoming the first and largest Saudi company to provide comprehensive computer and communications hardware, software, maintenance and other related services. JCCS has since achieved phenomenal growth and worldwide recognition.
About Aptec:
Aptec is the leading distributor of IT and telecommunications products
covering the Middle East, Kingdom of Saudi Arabia, Africa and some parts of Europe. The company has 68 subsidiaries with offices in the UK, UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Africa. Aptec is focused on trade only distribution of the top industry brands including networking products from 3Com, Cisco, D-3Com, D- D-Link & U.S. Robotics; software products from Computer Associates, Corel, Lotus, Microsoft, Network Associates, Novell, Oracle, Onset Technologies & Symantec; hardware products from APC, ATI, Compaq, Epson, Fujitsu Siemens, HP, IBM, Infosec UPS system, Intel, Intel, Palm, Philips, Xerox and Xircom;Philips, Samsung & StorageTek; components products from Acer, Cyber Drive, Epox & Via; mobile phone products from Ericsson, MobiNiL & Nokia.3M, Acer, BenQ, Cyber Drive, Nokia. Epox, MSI, Nokia.Sapphire & Via. As for mobile phone products, Aptec represents Nokia & Sony Ericsson on both the trade and end user level in the UAE. Aptec's regional penetration and its value added services in the form of warranty centers and training centers makes it the largest and fastest growing distributor in the region.
About Nahil Distribution
Nahil Distribution a leading distributor for Kingdom of Saudi Arabia, distributes world class quality products that, includes PCs, Servers, Storage, Notebooks and Peripherals to Enterprise, SOHO and Small and Medium Business (SMB) through its dealer's network in Kingdom, from HP (Hewlett Packard) who is the market leader in manufacturing these products worldwide.
Nahil has a history of two decades in serving the market with most advanced products from its vendors to meet growing needs of its valued customers with its full and firm commitment to satisfy them by providing top quality products at very competitive price and available in stock.
HP delivers vital technology for business and life. The company's solutions span IT infrastructure, personal computing and access devices, global services and imaging and printing for consumers, enterprises and small and medium business. For the last four quarters, HP revenue totaled $70.4 billion. More information about HP is available at http://www.hp.com
About HP Middle East
HP is the largest IT company in the Middle East, employing about 500 people in the region. HP has been present in the Middle East since 1968, and opened its first regional office in 1994 and has offices in Dubai, Abu Dhabi, Cairo, Riyadh, Jeddah and Khobar servicing the GCC, the Levant and Egypt. For more information about HP in the Middle East, please visit http://www.hp.com/me
Abbout SNAS
SNAS Trading & Contracting was constructed in 1977 on behalf of its sole owner, HRH Prince Saud Bin Naif Bin Abdul Aziz Al Saud.
SNAS is conceived as a holding company enabling major multinational companies to bid for significant contracts in conjunction with an effective Saudi Arabian Joint Venture Partner.
During the past 26 years, SNAS has established successful long-term partnerships with number of Blue Chip companies in America, Germany, Britain, France, Korea and Japan and developed an enviable track record in gaining and completing some of the most prized projects on offer in the Kingdom of Saudi Arabia.
The SNAS Joint Ventures are in widely diversified fields of activity including: electronics, communications, defense, construction, insurance, courier services, security, maritime and general trading.
About Jeraisy Computer and Communication Services
In less than two decades, Jeraisy Computer and Communication Services has become the single largest provider of IT solutions within the Kingdom of Saudi Arabia. Known for its technological expertise and incomparable services, JCCS has become a name synonymous with providing the most effective and cost efficient computer and communication services Kingdomwide.
The company's core philosophy of providing the very best in total business solutions has not changed since its inception in 1958. Under the close scrutiny of its founder and visionary, Abdul Rahman Al Jeraisy. Riyadh House was established to provide the first total office solution for the Saudi market. This in itself was an innovative move considering the minimal opportunities for expansion in such a limited market. Such farsightedness culminated in JCCS becoming the first and largest Saudi company to provide comprehensive computer and communications hardware, software, maintenance and other related services. JCCS has since achieved phenomenal growth and worldwide recognition.
About Aptec:
Aptec is the leading distributor of IT and telecommunications products
covering the Middle East, Kingdom of Saudi Arabia, Africa and some parts of Europe. The company has 68 subsidiaries with offices in the UK, UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Africa. Aptec is focused on trade only distribution of the top industry brands including networking products from 3Com, Cisco, D-3Com, D- D-Link & U.S. Robotics; software products from Computer Associates, Corel, Lotus, Microsoft, Network Associates, Novell, Oracle, Onset Technologies & Symantec; hardware products from APC, ATI, Compaq, Epson, Fujitsu Siemens, HP, IBM, Infosec UPS system, Intel, Intel, Palm, Philips, Xerox and Xircom;Philips, Samsung & StorageTek; components products from Acer, Cyber Drive, Epox & Via; mobile phone products from Ericsson, MobiNiL & Nokia.3M, Acer, BenQ, Cyber Drive, Nokia. Epox, MSI, Nokia.Sapphire & Via. As for mobile phone products, Aptec represents Nokia & Sony Ericsson on both the trade and end user level in the UAE. Aptec's regional penetration and its value added services in the form of warranty centers and training centers makes it the largest and fastest growing distributor in the region.
About Nahil Distribution
Nahil Distribution a leading distributor for Kingdom of Saudi Arabia, distributes world class quality products that, includes PCs, Servers, Storage, Notebooks and Peripherals to Enterprise, SOHO and Small and Medium Business (SMB) through its dealer's network in Kingdom, from HP (Hewlett Packard) who is the market leader in manufacturing these products worldwide.
Nahil has a history of two decades in serving the market with most advanced products from its vendors to meet growing needs of its valued customers with its full and firm commitment to satisfy them by providing top quality products at very competitive price and available in stock.
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