• HSBC

Central Motors Company launches Skil products in the UAE

  • United Arab Emirates: Saturday, June 21 - 2003 at 11:53
  • PRESS RELEASE

The world famous range of Skil products was recently launched by Central Motors Company in the UAE.

Skil offers a wide range of power tools, consisting of eight main segments: impact drills, cordless screwdrivers and drill drivers, circular saws, jigsaws, grinders, sanders, hot air guns and planers. These products target price conscious buyers looking for an unbeatable quality price ratio.

Easy to use, accurate and efficient, Skil power tools first of all offer the best brand alternative for tradesmen. These benefits also perfectly match the needs of most Do-It-Yourself users and make Skil power tools the adequate choice for first-time users looking for a branded product.

Rashid Abdul Jalil Al-Fahim, Director of Automotive Operations at Al Fahim Group, commented: "Skil does not sell just power tools, Skil sells holes in the wall. The objective of every Skil tool is to provide a complete application solution with ease of use. We are confident that people in the Middle East will also appreciate the combination of ease of use and latest technical innovations from Skil's Research and Development department."

The Skil Company was founded on the basic requirement that hard work should be made easier. The story first began in the early 1920s when the first circular saw - the "Skilsaw" - was invented. For the last 80 years, continuous invention, innovation and patents have established Skil as a name to reckon with. The variable speed switch, the automatic belt centering of belt sanders, the mechanical rotary hammer, and the flexi-charge power pack are just some of its significant contributions to the power tool industry.

Today Skil continues to build its reputation of being a pioneer in the development of electrical power tools earning a solid reputation of being an 'A-brand' for craftsmen that offers an unbeatable power tool solution. No wonder why Skil products have often won the "Best Buy" and "Top Value" votes by many independently conducted consumer tests and focus groups.
 
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About Central Motors Company (CMC)
As part of the automotive division of the Al Fahim Group, CMC offers a diverse range of products and services to the UAE's retail and wholesale markets. The company operates 4 sales outlets in Al-Ain, Abu Dhabi, Dubai and Sharjah. CMC was set up primarily for promoting and marketing the BOSCH product range. Since then it has expanded the business and market share, going from a mere AED 15 million company to an AED 70 million operation today. Along the way the company has added the following brands to its portfolio - Borgwarner, Garrett, Knorr-Brehmse, MICO, Monroe, Osram, Nokian, Zexel & SKIL. Today CMC is divided into 3 distinct divisions: Automotive, Consumer and Service.

For more information please contact:
Elite Advertising/Public Relations
Sonia Sebastian/Khalil Majdalawi
Tel: + 971 4 3323 111
Fax: + 971 4 3323 533
www.elite-adv.com

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