Genavco supports popular BP brand in UAE

Following the launch of BP's new brand identify three years ago, Visco is actively rediscovering itself within the BP Helios brand identity.

"As a lubricant Icon in the Middle East, Visco 2000 has undertook a massive research campaign in an effort to maintain our leadership in the future," said Jeremy Bowen BP Middle East Chief representitive and General Manager Lubricants.

BP Visco which has been in the market for over 50 years, has record brand awareness in the UAE , Kuwait and Oman. This is the first time in over 20 years that a leading motor oil brand undertakes a full brand awareness research campaign.

Within the next weeks a task force with BP branded uniforms and vehicles will be driving around the UAE, Kuwait and Oman to put up new Visco branded materials in lubricant shops. For the first time in this category some revolutionary see through window stickers, in-door and out door branding devices will be used.

Commenting on BP new identity, Bowen said, "BP Visco is innovative and green, committed to the protection of the natural environment, progressive in its restless search for improvement and, above all, performance driven - determined to deliver on every commitment made to all those with whom we do business."

Quote from Genavco - "Genavco is glad to join forces with BP to take the such a favourite brand further. We have been working together for many years and our partnership is committed to delighting our customers and offering them the best that is available in our market and globally, Visco has always fulffiled this promise."