The XC90, Volvo's first SUV has just been launched by Trading Enterprises in the UAE.
The lucky winner and up to four family members/friends will be flown to the Volvo factory in Gothenburg, Sweden. From there they will collect their companion for 12 days - the Volvo XC90, and set off on a personally tailor-made trip of Europe, with the XC90 allowing them the freedom of the road to visit their favourite spots in total comfort. Flights and accommodation throughout the trip will all be courtesy of Volvo Car Overseas - GCC.
"The www.xc90holiday.com online opportunity is our way of conveying to residents here in the UAE that the Volvo XC90 is a unique SUV," said Graham Carmichael, Regional Director, Volvo Car Overseas - GCC.
"We at Volvo believe that what sets us apart from other premium car manufacturers is our philosophy, and there is no better way to find out more about our brand values than to spend time with our products. 12 days with the Volvo XC90, and the competition winner will definitely feel and enjoy the performance and functionality of the Volvo XC90 - and we're confident this will be one driving holiday to remember," he added.
One of the most unique elements of the 12 day driving holiday with the XC90 is that the winner will literally be able to design a trip itinerary to suit themselves and their companions, enabling them to enjoy a wealth of experiences on one trip. www.xc90holiday.com also features information on key events happening in Europe this summer, showing where the lucky winner could choose to go to beat the Middle East heat and soak up Europe's culture, beautiful scenery and enjoy a relaxing 12 days.
One GCC resident will be selected at random from those who log on to www.xc90holiday.com, register simple details about themselves and their current driving habits until 12th July 2003.
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www.xc90holiday.com offers UAE residents a chance to win tour of Europe in new Volvo XC90
- United Arab Emirates: Monday, June 23 - 2003 at 15:33
- PRESS RELEASE
Volvo Car Overseas has launched www.xc90holiday.com, an exciting Volvo XC90 microsite offering the chance to win a 12 day driving holiday worth up to 20,000 USD in Europe with the new XC90 SUV.
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For more information on www.xc90holiday.com or Volvo Car Overseas please contact Ella Mayhew, Account Manager, Memac Ogilvy Public Relations. Tel: 04 3050307, fax: 04 3050306Editors: Volvo Cars Newsroom update
For your on-going information about Volvo cars there is now a second version of the Volvo media site, VOLVO CARS NEWSROOM for your convenience.
Posted by Anne-Birte Stensgaard, Senior News EditorMonday, June 23 - 2003 at 15:33 UAE local time (GMT+4)
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This article was updated on Mon Dec 29 2003.
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