The ability to manage, store and work with huge amounts of digital data in real time has become a major business issue. This is the main driver behind IBM Middle East's Digital Media roadshow, which kicked off at the Grand Hyatt in Dubai on Sunday 22nd June, today in Doha and Beirut on the Thursday 26th June.
The Digital Media roadshow brings a number of international experts to the region share high-profile case studies such as the Coca Cola company and CNN, local digital media successes such as the Alexandria Library archival project, as well as to present the new IBM Digital Media Factory, a powerful suite of digital media solutions.
"There is a convergence of two key trends - the growing demand for rich media and the exploding availability of affordable bandwidth - which is driving the need for technologies that can handle an explosion in digital media," said Samer Shaar, GM of IBM Middle East, Egypt and Pakistan. "Enterprises of all types need to evaluate how they can more efficiently and strategically create, manage and distribute digital media. For broadcasters and content creators it's fundamental: you must make better, snappier, content faster and more efficiently than your competition. For corporates, anything from training to corporate communications to a retail strategy can benefit from the ability to manage digital content. We believe that the market opportunity in the Middle East is enormous, especially with the rapid proliferation of new media companies."
Digital media solutions are integrated e-business systems and services that turn video, audio, image and text files into managed, delivered, repurposed and (in some industries) commercially valuable assets that can create real business value.
Linear, analog-based processes give way to interactive, digital-based ones. Rich media experiences are delivered across a broad range of devices. Brick-and-mortar warehouses storing physical goods can leverage Web-based architectures that enable digital goods (such as music CDs, videos, photographs, reports and books) to be accessed by consumers, end users, employees and business partners.
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Middle East looks to more creative digital future after successful first ever digital media event
- United Arab Emirates: Tuesday, June 24 - 2003 at 13:44
- PRESS RELEASE
Handling digital media is becoming central to ever more organizations every day, whether it's publishers, TV and radio stations or large enterprises.
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IBM Digital Media FactoryThe IBM Digital Media Factory is a framework built on a security-rich e-business infrastructure supporting open, industry standards. It integrates with legacy systems, including mission-critical customer relationship management, supply chain management and enterprise resource planning systems, allowing organizations to take full advantage of both structured information (text) and unstructured information (video, audio and images). The digital media offerings eliminate labor-intensive manual processes so employees can focus on core business issues, increasing innovation and productivity, as well as enables the distribution and licensing of content.
The IBM Digital Media Factory for e-business includes the following solutions for creating, managing and distributing entertainment-related content:
• IBM Digital Studio— A comprehensive suite of high-performance IBM workstations, servers and storage designed to support animators, special-effects wizards and digital media producers as their work increasingly takes advantage of Linux.
• IBM Entertainment Content Management— End-to-end solutions for managing content acquisition, workflow, production, storage, retrieval and archiving for entertainment- related objects.
• IBM Entertainment Content Distribution— Integrated solutions and technologies enabling the distribution of entertainment related digital content.
The IBM Digital Media Factory for e-business includes the following solutions for managing and distributing business content:
• IBM Business Content Management— End-to-end solutions for managing content acquisition, workflow, production, storage, retrieval and archiving for business-related content.
• IBM Business Content Distribution— Integrated solutions and technologies enabling the distribution of digital content to businesses, customers and employees.
• IBM Marketing Asset Management— An end-to-end architecture for easy access, management and reuse of new and existing corporate marketing materials. All IBM Digital Media Factory for e-business solutions use our robust e-business infrastructure:
• IBM Digital Media Infrastructure— The infrastructure required for successfully creating, managing and distributing digital media, digital-media-enabled application, edge and transaction servers, storage, hosting and strategic outsourcing, capacity-on-demand and managed storage services, and integrated technical services
According to industry research firm META Group, 95 percent of Global 2000 firms will deploy a content management infrastructure by 2004 and this market is expected to exceed $10 billion in the same timeframe. To address the burgeoning market for managing all media types, Content Manager is a cornerstone of IBM Digital Media solutions.
Posted by Anne-Birte Stensgaard, Senior News EditorTuesday, June 24 - 2003 at 13:44 UAE local time (GMT+4)
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This article was updated on Mon Oct 06 2003.
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