Co-Op Islami launches unique 'Golden Goal' programme for employees

Co-Op Islami Managing Director, Mr. Saleh Saeed Lootah announced the "Golden Goal" programme at a seminar held in Dubai exclusively for its employees, during which he made a presentation, highlighting the vision and mission behind this unique initiative.

In a separate presentation at the event, Mr. Saleh Abdullah Lootah, Assistant General Manager (Operations) at Co-op Islami stressed on the importance of change, and that it was logical that changes first take place within the company.

"We have to change because the market is extremely competitive and is constantly demanding better services and better quality. More importantly, Dubai has taken the lead to present itself as an international centre of business excellence, and as a national company, Co-Op Islami has to match its goals with that of the overall aims of the emirate".

Mr. Abdullah Lootah also said that the change process would cover five initiatives, namely, re-defining leadership, the application of quality standards, Employee focus, Food excellence, information management.

He also described the journey of Co-Op Islami, from starting as a supplier of frozen chicken to diversifying into other areas including seafood and cheese products, and the Aladdin range of processed meat products, which had a traditional theme to target children. He also spoke about the launch of a new subsidiary company, Emdad which is dedicated to offering high quality catering services.

Mr. Lootah also highlighted Co-Op Islami's achievement of being awarded the HACCP (Hazard Analysis Critical Control Point) certification, the ISO 9001 and other certifications.

The presentation also covered future strategies, human resources development, and improvements in communications and infrastructure to help further enhance the overall corporate image and the Co-Op Islami brand.

Speaking at the seminar, Dr. Lway Naqasha from the Dubai Quality Group praised Co-Op Islami for achieving and maintaining high quality standards in line with the recommendations made by the Dubai Quality programme. "Co-Op Islami has played a major role in promoting quality and business excellence among national companies in Dubai".

Speakers at the seminar emphasized on the importance of an individual to the company and the valuable contribution that an employee can make by presenting a positive image of the organisation in public. The event also included entertaining activities on creative thinking and teamwork.