Abu Dhabi Islamic Financial Services is re-branded to Abu Dhabi Islamic Bank Securities

Founded with a simple but important principle - to lead by example as a Shari'a compliant brokerage platform - ADIB Securities aims to best serve and meet investors' financial needs and objectives with high service quality, advanced technology and transparency. It is a growing firm with a wide array of products and services that can be accessed from any ADIB branch across the UAE.

Tirad Mahmoud, CEO of ADIB, said: "We offer a transparent trading and investing environment where investors experience independence and build their portfolios according to their financial goals. We recognize that our clients are the broker and strive to provide the best in technology, especially in our online e-trading platform that went live during the third quarter of 2010. We aim to serve our clients better and our rebranding is another step in that journey."

"ADIB Securities has earned the trust of its customers and partners through transparency, service quality and advanced technology over the years. The re-branding will help position it as an ADIB entity."

The new ADIB Securities brand will be visible almost immediately in signage and communication materials in English and Arabic logotypes.