AGMC opens first BMW Motorrad Showroom in the Middle East

The showroom was inaugurated by Randy Mamola who is a former world 500cc Grand Prix motorcycle champion.

The decision to open the showroom comes as a result of the growing interest in motorcycles in Dubai according to Stathis I Stathis, General Manager of AGMC. "Our sales figures have proven that there is a growing interest in motorcycles in Dubai, which has been attributed to a combination of the impressive motorcycle line-up and various marketing activities that we undertake. Given this interest, we decided to invest in a showroom that gives something back to our existing BMW motorcyclists and to welcome new riders into the BMW Motorrad riding world."

The new Motorcycle Showroom has the capacity of showcasing up to 15 different motorcycle models at one time. It will work as a one-stop-shop for motorcycles, offering the full range of motorcycle rider gear and accessories and BMW Owner's Choice motorcycle financing. BMW Motorrad offers the most comprehensive range of safety options for the motorcyclist, ranging from industry-leading ABS braking systems fitted to most BMW motorcycles, through to the extensive range of motorcycle helmets and other riding gear designed to ensure the safety, comfort and visibility of the rider.