asmak nets ICICI Infotech's Orion

asmak, established in May 1999, was looking for an advanced, online scalable solution that would enable them to better meet their expansion objectives regionally and internationally.

With the Orion solution implementation at asmak's offices in the UAE and Oman, information on field sales, purchasing, financials, processing, and fish farming can be linked simultaneously and seamlessly integrated. This coupled with the Orion Palm solution will help asmak to automate its field level sales and purchasing processes and streamline the same by integrating with the robust back office Orion ERP. Orion will also bring in online reporting for quick access of vital information and provide a robust decision support system.

"Orion was our first choice because we believe that the solution has the necessary functionalities to meet our specific and exacting business needs," said Bernard Durin, General Manager, asmak. "Orion will enable us to efficiently share information online across our different departments, offices and our production & processing facilities and as result give us immediate access to critical management information quickly thus streamlining the whole decision-making process, a critical factor in ensuring future success."

Orion will enable asmak to better manage relationships with their customers, suppliers, partners, and employees, through increased responsiveness and flexibility all the while driving efficiency and profitability from these relationships. Orion has been proven to meet the demands of today's Middle East enterprises across a wide range of industry segments by offering the capability to meet their requirements today and scale directly to their needs and budget, supporting full e-business capabilities into the future.

"Orion is strategically placed to service asmak's fish farming business requirements," said Hari Padmanabhan, President, ICICI Infotech, Middle East and Africa. "We look forward to working closely with asmak and providing them with a solution that will transform the company's business processes, improving operational efficiencies and collaboration throughout the enterprise."

The implementation is scheduled to commence in mid-June 2003, with forecasted timeline of 6 months for completion.