Potbelly - Chicago's favorite sandwich shop comes to Dubai

Operated by M.H. Alshaya Co., the new shops bring the same Potbelly freshness and goodness to Dubai that customers in the US have come to love and the menu is designed to satisfy an even wider variety of cravings. Crisp made-to-order salads, freshly-baked cookies like the customer favorite Oatmeal Chocolate Chip Cookie and hand dipped shakes and non-fat frozen yogurt smoothies are now available from 10am till 12 midnight.

Commenting on the arrival of Potbelly in the region, Aylwin Lewis, Potbelly President and CEO said: "We welcome the opportunity to bring Potbelly Sandwich Shop to Dubai. Alshaya is an outstanding company and a proven operator of leading brands in the Middle East. We believe our awesome products, people and place translates well to all neighborhoods across the world. Our goal is to become a global iconic brand and Alshaya is helping us make that a reality."

"We are very excited to be introducing the Potbelly Sandwich Shop brand to the Middle East," added Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co. "Potbelly customers are people who are passionate about good, fresh food and we know that the brand will thrive here. With two locations opened this month and more in the pipeline we look forward to introducing a growing number of Middle East consumers to the Potbelly experience."

Both of the new Dubai outlets feature the legendary toasty warm Potbelly sandwiches like - The "Wreck" made with premium roast beef, salami, oven roasted turkey breast, smoked turkey ham and melted Swiss cheese. But that same Potbelly freshness and goodness remains to this day for customers in every shop in every neighborhood

Other all-time Potbelly favorites now available to Dubai customers include made-to-order salads with a wide choice of Potbelly meats and cheeses and fresh salad ingredients such as roasted red peppers, crumbled blue cheese, cranberries, walnuts, and homemade croutons all on crisp romaine lettuce; soups loaded with vegetables; and real ice cream milkshakes that are served with a butter cookie on the straw.

At Potbelly, customers get the chance to create their sandwich or other meal choice exactly the way they prefer. They can opt for 'Thin-Cut' bread - where a third of the bread is removed; leave off the mayo; or load up on lettuce, tomatoes, sliced pickle, or fiery Potbelly Hot Peppers, the choices are endless. With everything prepared upon order, Potbelly can satisfy every customer - whatever their culinary mood.

The Potbelly experience is made all the more special thanks to the décor and the friendly and lively service of its staff. Each store features a traditional potbelly stove and decorative memorabilia such as vintage signs, music mementos and sepia tinted photographs reflecting the brand's original roots as an antique store in Chicago, that offered sandwiches and salads on the side. Adding to the authentic ambience is a regular line-up of musicians who serenade customers with live performances every weekend.