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Shoe Mart introduces Mischa Barton - UK's handbags brand

  • United Arab Emirates: Sunday, February 27 - 2011 at 13:58
  • PRESS RELEASE

Shoe Mart, the leading retailer of fashion footwear and accessories introduces to the Middle East, Mischa Barton's handbag collection this Spring Summer '11. Mischa, who we know from the popular TV series 'The OC', is known for her eclectic style. Mischa Barton's handbag collection is reminiscent of her time spent in Paris and is inspired by the vintage pieces collected from her travels around the globe.

The Mischa Barton SS11 collection has looked to the 60's for a modern and minimalistic look with shapes which are sophisticated and expressive. The colors vary from spring's soft neutrals to summer's vibrant brights. All complimenting the Mischa trademark purple and vintage tan.

The collection is also a reflection of her innovative style, the vintage twist locks used as a pattern against structured or soft slouchy styles, quirky cross body bags or cool evening clutches. Chunky chain handles and distinctive zip detail with unique hardware are seen in the classic tote range.

Mohamediqbal Yacoobali, General Manager- Shoe Mart enthused, "To make Shoe Mart a retailer of choice for fashion savvy women, is our key objective. Having a brand endorsed by Mischa Barton in our stores elevates our customer offerings and also provides an edge to the handbag collection."

Shoe Mart's new entrant in the handbag category oozes oomph, freshness and variety.
Mischa Barton - Bernie.
Mischa Barton - Bernie.
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