This strategic move will become effective from January 1, 2004.
Bernd Schwache, Regional Director for the Middle East said: "In line with our global advertising strategy, TBWA will be responsible from 2004, for only the creative activities in order to gain synergies from our global association with TBWA."
He added: "Our service from Fortune Promoseven over the past 20 years has been outstanding, and our brand would not have grown without their dedication, investment and hard work during this period."
On a very important note, Bernd explains: "Our support from Fortune Promoseven has been so outstanding and their service in the Middle East so comprehensive, that we will continue our media buying, below-the-line activities and public relations campaigns with Fortune Promoseven."
Beiersdorf AG is therefore adopting a marketing strategy to get the best from both worlds in using successful powerful global campaigns, but using the expertise of their local agency to ensure good communication and implementation of regionalized activities.
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Beiersdorf AG realigns creative advertising services in Middle East
- United Arab Emirates: Thursday, July 03 - 2003 at 14:23
- PRESS RELEASE
Beiersdorf AG - trademark owners of the famous NIVEA brand is aligning its creative design activities with their global advertising agency TBWA for the Middle East region.
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Notes and media contacts
Beiersdorf AG is a leading international branded goods company with brands that focus on consumers wishes and demands. Beiersdorf concentrates its efforts on the development and care of strong international brands, namely - NIVEA, 8x4, Atrix, Eucerin, Labello, La Prairie, JUVENA, FUTURO, Florena, Tesa, Hansaplast and Elastoplast.Beiersdorf has been successful for over 120 years through combining focused customer care with new innovations. The company attributes this success to their consumers, who are convinced their brands offer good value for money.
Beiersdorf sales worldwide were € 4.7 billion in 2002.
For further information, please contact Donal Kilalea on
tel 971 4 321 008, fax 971 4 3211688
Posted by Anne-Birte Stensgaard, Senior News EditorThursday, July 03 - 2003 at 14:23 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Sun Oct 12 2003.
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