Millions of dirhams of motor sales expected by end of Dubai International Boat Show

Michael Kuepferle, General Manager, Brabus Middle East, said, The interest has been phenomenal and it's not just a case of curiosity, we are expecting more imminent sales. The visitors who are serious about buying some of the amazing yachts and boats at the show take a closer look at the spectacular Brabus vehicles we have on display and realise that it is the same state-of-the-art technology they know from the marine industry. Our sales here could easily run into millions of dirhams."

Among the unique cars on display, Brabus are parading the Brabus 800, on show for the first time ever in the Middle East. The 800 horse power, 6.3 litre luxury sedan can accelerate from a standing start to 100kph in 3.9 seconds and has an incredible top speed of 350kph.

Bentley has two supercars on display and has also had serious enquiries from potential buyers. "The flow of visitor traffic has been excellent," said George Duncan, General Manager, Bentley Emirates. "This is a region famous for its love of luxury cars and many of the visitors to the boat show are exactly the same as Bentley's target audience. This is a good region for Bentley and the Supercar Promenade fits in perfectly for us and the event. It's a great opportunity to introduce the brand, reaffirm its position as one of the leading high end manufacturers and ultimately confirm sales."

Among the other exhibitors enjoying new leads and high numbers of visitors, Rolls-Royce, Hamann, Invader and Porsche are all showing their latest models including the brand new 911 Carrera.

Trixee Loh, SVP, Dubai World Trade Centre, organiser of the event, said, "The early success of the Supercar Promenade shows that the positioning alongside the Dubai International Boat Show is perfect for luxury brand buyers. The superyacht and supercar target markets are very similar, catering to an audience who appreciate exclusive and elite brands and Dubai is one of the leading destinations to bring those elements together."

The Supercar Promenade runs alongside the Dubai International Boat Show until March 5, Saturday, at the Dubai International Marine Club, Mena Seyahi. The Dubai International Boat Show has extended its hours due to increased demand and is now is open to visitors from 3pm to 9.30pm.