Yamaha revs up to Dubai

The event - the first of its kind to focus on ATV's - will bring together the region's principal Yamaha dealers, distributors and executives and showcase the ground-breaking performance, technology and innovation that lies behind the world's premier range of sports ATV's.

"We are very pleased to make Dubai the home of this year's Middle East distributors meeting," said Shigeru Ishikawa, Gulf & Middle East Marketing Manger - Motorcycle, ATV & Power Products, Yamaha Motor Co. "This region is a very important market for Yamaha, with Middle Eastern consumers displaying a great enthusiasm for and knowledge of our ATV's."

Al Yousuf Motors, distributor of Yamaha products to the UAE for 40 years, has reported significant growth in ATV sales across the nation over the past three years and eagerly anticipates the launch of next year's line up of ATV products.

"We are honoured that Yamaha has chosen to base this year's dealer conference in Dubai," said Eqbal Al Yousuf, Vice Chairman, Al Yousuf Group. "We feel that this move is a positive affirmation of Yamaha's success in the UAE to date, and a sign of their confidence in the future potential of our business."

In addition to launching the latest models in the Yamaha line-up, the two-day seminar will discuss market trends for ATV and motorcycle products globally and in the Middle East in addition to safety, servicing, marketing and sales throughout the region. Attendees will also have the opportunity to see the new models put through their paces by a professional factory driver from Japan and to test-ride the machines themselves.

"Yamaha's programme of activity for the 2003 Distributors' Meeting promises some very interesting insights into the future of the ATV and Motorcycle market as well as an opportunity to get 'hands on' with the latest in motoring technology," commented Al Yousuf. "The savvy combination of business acumen and straight up fun will doubtless prove a winning combination at this year's event."

Since its inception as a motorcycle manufacturer in 1955, the Yamaha Motor Company has worked to build superior quality products that stand among the very best in the world, and has simultaneously sought, through these products, to contribute t o the quality of life of people worldwide. Today, Yamaha's field of influence extends from land to sea and even into the sky with business divisions including Motorcycle, Marine, Power Product, Automotive Engine, Intelligent Machinery, Sky and PAS operations.

Al Yousuf Motors displays the widest range of Yamaha products in the UAE at its seven showrooms across the UAE. Devoted to bringing the highest levels of customer service and satisfaction to the UAE, Al Yousuf Motors strives to provide products that meet the unique needs of consumers in this region while exciting their imaginations with the myriad possibilities of the latest in technological advancements.