Aaron joins Citrix from VMware to lead business development across the region, strengthen its leadership position in the Virtualization and Cloud solutions market and drive the company's plans for growth. He replaces Antoine Aguado, who departed Citrix towards the end of 2010. Aaron will join the Citrix team based in Citrix's regional head office in Dubai, with responsibility for the growing Middle Eastern business.
In his previous role, Aaron spent three years at VMware, taking the lead on strategic channel and alliance programmes across its Eastern EMEA operations. Starting his career at Unisys, Aaron also spent eight years at Sun Microsystems pursuing sales and business development roles. He has a MSc in Information Systems from the University of Liverpool, UK.
Commenting on his appointment, Aaron White said: "Citrix's plans for growth in the Middle East reflect the dynamic industry environment and enthusiasm for technology innovation in business. I look forward to building on the company's market leadership and expanding our customer and partner networks throughout the region."
Milos Hrncar, Area Vice President for Eastern EMEA, Citrix Systems: "With the addition of Aaron White to the Middle East team, we are confident in the continued success of Citrix in the region and in our preparation to meet the business challenges in these markets. His proven leadership skills and sales expertise offer a solid foundation from which to reinforce our position as a leading provider of virtual computing solutions that help companies deliver IT as an on-demand service through virtualization, networking and cloud computing technologies."
Citrix enables its customers throughout the region, spanning oil and gas, financial services, healthcare, telecommunications and public sectors, to harness the business benefits of Cloud and Virtualization strategies. Continuing success to date, Aaron's appointment supports Citrix's announcement of an ambitious expansion plan for the region that saw the Saudi Arabian office in Riyadh and Qatar open in January 2011, with offices in Doha and Muscat, scheduled to follow throughout the year.
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Citrix Systems appoints new Regional Director for Middle East and Africa
- United Arab Emirates: Monday, March 14 - 2011 at 10:45
- PRESS RELEASE
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Citrix Systems, Inc., a leading provider of virtual computing solutions that help companies deliver IT as an on-demand service, today announced appointment of Aaron White as Regional Director, Middle East & Africa (MEA).
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Posted by Nadeen El AjouMonday, March 14 - 2011 at 10:45 UAE local time (GMT+4)
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About Citrix
Citrix Systems, Inc. is a leading provider of virtual computing solutions that help companies deliver IT as an on-demand service. Founded in 1989, Citrix combines virtualization, networking, and cloud computing technologies into a full portfolio of products that enable virtual workstyles for users and virtual datacenters for IT. More than 230,000 organizations worldwide rely on Citrix to help them build simpler and more cost-effective IT environments. Citrix partners with over 10,000 companies in more than 100 countries. Annual revenue in 2010 was $1.87 billion.
Press contact:
Bjorn Riebel
Senior Public Relations Manager Eastern EMEA
For Citrix Investors
This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with revenue growth and recognition of revenue, products, their development and distribution, product demand and pipeline, economic and competitive factors, the Company's key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.
The development, release and timing of any features or functionality described for our products remains at our sole discretion and is subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract.
For more details:
Thushara Zacharias
Account Executive
Hill and Knowlton
Telephone: +971 4 3344 930 Ext. 646
Citrix Systems, Inc. is a leading provider of virtual computing solutions that help companies deliver IT as an on-demand service. Founded in 1989, Citrix combines virtualization, networking, and cloud computing technologies into a full portfolio of products that enable virtual workstyles for users and virtual datacenters for IT. More than 230,000 organizations worldwide rely on Citrix to help them build simpler and more cost-effective IT environments. Citrix partners with over 10,000 companies in more than 100 countries. Annual revenue in 2010 was $1.87 billion.
Press contact:
Bjorn Riebel
Senior Public Relations Manager Eastern EMEA
For Citrix Investors
This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with revenue growth and recognition of revenue, products, their development and distribution, product demand and pipeline, economic and competitive factors, the Company's key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.
The development, release and timing of any features or functionality described for our products remains at our sole discretion and is subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract.
For more details:
Thushara Zacharias
Account Executive
Hill and Knowlton
Telephone: +971 4 3344 930 Ext. 646
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