Dubai Gold and Jewellery Group reports record participation for Win the City Of Gold promotion

The Win the City of Gold promotion runs in parallel with the Dubai Summer Surprises festival. There are over 270 participating jewellery outlets citywide, and the promotion, supported by a comprehensive media and point of sale campaign, has already generated jewellery purchases of almost AED100 million in Dubai since its beginning on the 19th June, with average purchases reported to be AED 250 or over.

"As the group representing Dubai's jewellery trade, we are delighted with the success of the Win the City Of Gold promotion to date. The Win the City of Gold has created huge excitement among jewellery shoppers across Dubai. This excitement, coupled with the current favourable gold price, has lead to substantial increases in the levels of business among our members, and it is extremely encouraging to see such large numbers of regional and international travellers coming to Dubai to enjoy both the fantastic array of family events and the world class shopping in this, the City of Gold," said Tawhid Abdullah, Chairman of the Gold and Jewellery Group.

The citywide promotion offers one lucky winner each week, during the ten-week promotion, the chance to win a specially designed City of Gold coin. The first two winners of the specially designed 24 Karat gold one kilogram coin have already been announced as being of Spanish and Bangladeshi origin with a further winners to be announced over the coming eight weeks.