Bin Sougat Centre experiences 50 percent increase in mall traffic and sales

Mr Zahid Nayeem, Marketing Manager, Bin Sougat Centre said, "Dubai Summer Surprises has started off with an excellent impact on the mall traffic and the sales figures, which have increased by 50% over last year. Our mall has the distinct advantage of location - the only one in the popular predominantly UAE nationals' locality - Rashidiya and the close-by Mirdiff area where we have the expat community. We have noticed that during the summer, the families staying in the locality to the mall invite a lot of visiting relatives from GCC countries and we attribute the increase in the numbers to these people. Additionally, the mall also has 10 new retailers, taking the tenancy level to 97% - the latest being a Damas store, which is perhaps the most beautifully decorated Damas store in the emirate."

The mall has an excellent line-up of events and promotions specially created for the theme weeks. For instance during the Sweet Surprises theme week, children will have access to more than 10 sweet shops selling an irresistible array of candies and chocolates. The carnival like ambience of the mall is accentuated by the malls special DSS décor with brilliant Modhesh decorations.

Apart from the DSS theme week activities, the mall also hosts an independent line-up of activities that include daily henna application, magic shows, and workshops for children.

Bin Sougat will host the Mini Golf game at the Centre today between 5:00 PM - 8:00 PM.

The mall is a participant in the DSMG promotion, where in shoppers get the chance to win a million dirhams as the grand prize plus a total of nine Toyota Land Cruisers in weekly draws on every purchase of Dhs 200.

Bin Sougat Centre provides a gross area of approximately 23,000 sq. meters and consists of two floors and a spacious parking area in the basement. In addition to providing a high retail environment, the building incorporates a comprehensive Food Court, children's play area and separate mosques for men and women.