Apple IMC Middle East supports Dubai based ITI

Although the technology gap between the Gulf region and the rest of the world is still significant, there have been notable developments to build a bridge. Arab Business Machine Ltd. (ABM) Apple's Independent Marketing Company (IMC) for the Middle East has recently decided to support Dubai's new training center, International Training Institute (ITI), by providing it with the latest tools for the new millennium.

Elias Abou-Rustom, Director of Marketing and Sales at Arab Business Machine Limited (ABM) says "Our support for ITI is part of our commitment to the region, which will enhance the capabilities of IT users by providing them with the up-to-date technology. This will hopefully reduce the technology gap."

He adds, "We find that ITI meets the latest and most sophisticated training requirements available in the market. Their solutions and visibility plans are comprehensive with unique standards for the region and match with our vision. We are looking forward to making this project a successful one and for Apple users to maximize their benefit from Apple world standard products. Such challenges that meet the Apple users would be the transition from system 9 to system 10, which is a Unix based Operating System". ITI will support us in educating and comforting Apple users to ensure a smooth transition."

Jihan Achkar, Managing Director of ITI says, "Obtaining Apple IMC Middle East's endorsement is a step towards achieving our goal of quality, reliability and credibility that our institution will pass on to the trainees. We have a wide range of training programs: From basic levels for beginners to advanced levels for the computer savvy users. When our institution opens its doors in two months we will be the first in the region to provide certificates stamped and approved by Apple. This will provide our trainees with an advantage when pursuing work in their field as well as widening their horizons and improving their productivity as a result of value added information transfer."

She adds: "Our commitment to the highest quality of trainers has led us to partner with European companies due to their many years of experience in training thus bringing credibility to education. We are looking forward to adding more worldwide IT companies to the list of our strategic partners which we will announce very soon."