Catch a new wave of technology with HP Middle East

This highly successful event, which has touched down in over 13 countries in HPs International Sales Europe (ISE) region of 150 countries, aims to provide an overview of the latest imaging and printing technology. Also attending the two-day event are several ISE Imaging and Printing Executives including worldwide and EMEA product managers, Giles Davidson, ISE Consumer Sales & Category Manager and Fritz Abraschek, Supplies Business Manager.

HP will be presenting the overall strategy for the Imaging and Printing Group (IPG), highlighting the specific benefits of new products and taking an in-depth look at the importance of consumables. On display during the event will be the full range of IPG products for business and consumer customers, as well as several products from the Personal Systems Group (PSG), including the Tablet PC and latest iPAQs.

"The Middle East is a very important region to HP and therefore it is essential that our customers and partners familiarise with, and experience our new products and solutions - and what better way then through information sharing in an open forum," said Amr Hassan, general manager of HP IPG Middle East. "Within the Imaging and Printing group, HP has leading industry expertise, market knowledge and innovative products and we intend to continue to be the industry driver by listening to our customers and partners at events like this."

Fujairah was chosen to hold the Middle Eastern leg of the tour because of its relaxing qualities and calming environment. This has been seen as a popular choice as more than 80 Channel partners and 40 Corporate Customers around the region, from a variety of industries, including government, oil & gas and manufacturing are attending the event.

HP's IPG business unit includes commercial and consumer imaging and printing devices, hardware, and publishing systems. The business group aims to build services capabilities through consulting and integration, managed services and outsourcing, and break-fix services, in order to support some of the Group's overall customer strategies - improving workflow and productivity; helping businesses become more efficient by enabling business-critical document management; and helping customers succeed in the marketing collateral space through new offerings in its commercial digital press line.