Electronics retailer Sharaf DG opens store at Abu Dhabi Mall

The new store, which will stock leading international brands and over 14,000 electronic products in just one location, will also boast a series of unheard of offers from the likes of Samsung, LG, Nikon, Canon and Philips, to name a few.

Speaking on Sharaf DG's expansion plans, Mr. Yasser Sharaf, MD, Sharaf DG, commented: "Sharaf DG has been witnessing a steady growth in sales, primarily on account of our attractive promotions, exhaustive product range, and excellent customer service. This has encouraged us to continue with our ambitious expansion plans in the GCC. 2011 is a year of new opportunities for us and with stores set to open in prime locations across the UAE, we are confident of continued success in the retail market! Abu Dhabi is just the beginning..."

Mr. Nilesh Khalkho, CEO, Sharaf DG, added: "Sharaf DG is known in the market as leading the retail 'evolution' and bringing innovation to the industry. Dubai and Sharjah have already witnessed it and now it's time for Abu Dhabi to experience the largest electronics destination in the region". Speaking on the main USP of this new store, i.e. the 24-hour Brand promise, he said: "Our numbers speak for themselves. Over the last two years, more than 21,000 customers have asked for products under Brand Promise, out of which 202 customers have even got it Free! We, as your electronics destination, stand by our assurance that if we do not deliver your product claim within 24 working hours, you get it absolutely free!"

The store in Abu Dhabi Mall is located in the heart of the city and has been built on the popular 'Big Box concept' showcasing an expansive range of electronics across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances, Marine Electronics and much more. This makes it the ideal shopping destination for customers looking for the best offers on the most popular products in the market.

Continuing with the recent success of Sharaf DG's "touch and feel display", the display of this store will also make for a well informed purchase and unique shopping experience as it will allow customers to pick up products and get a hands-on experience with a chance to test-drive the features and functionality of all the products on offer before buying. This is contrary to the usual 'glass case' retail display which in most cases stock 'dummy' products.

The opening marks the start of Sharaf DG's ambitious expansion plans for Abu Dhabi. Currently operating fifteen stores in the UAE and one in Bahrain, Sharaf DG has already lined up a second Abu Dhabi store in Mushrif Mall. 2011 will also see Sharaf DG covering the untapped markets by expanding their reach in Al Ain and Fujairah in the UAE.