Fashion TV signs agreement with the Al Habtoor Group to build in Dubai the world's first Fashion Hotel

On Friday May 20, Michel Adam, President of Fashion TV global network, signed an agreement with Mohammed Al Habtoor, Vice Chairman and CEO of the Al Habtoor Group, to establish the hotel at the 'Most Liked Model Awards' ceremony at the Majestic Hotel in Cannes.

The unique five-star establishment, to be located in the heart of Dubai, will be owned and operated by the Al Habtoor Group.

It will have 30-storeys and the exterior will display a projection using the world's largest 100 metre LED screen, broadcasting the latest Fashion TV highlights, around the clock.

Its 200 rooms will be equipped with the most sophisticated climate control, lighting and audio-video technologies and will make extensive use of the latest 3D equipment. They have access too to Fashion TV's 30 channels, as well as the biggest Fashion DVD library in the world, offering 50,000 DVDs on the history of fashion.

With a wide variety of restaurants, bars, lounges, nightclubs, spas and cinemas, as well as fashion-themed rooms 'Fashion Hotel' promises to become the number one destination for fashion and beauty in the region.

"For years, we have wanted to create the ultimate fashion-themed hotel, aimed at providing Fashion TV viewers, models and businessmen and women with a memorable fashion experience," said Michel Adam, President of Fashion TV.

"It's a great pleasure to sign an agreement with Mohammed Al Habtoor, to share this vision and make this fantastic, global project a reality. Hotel experiences will no longer be the same. It's an exceptional project and one which is likely to have a massive impact on Dubai, making it the future fashion capital of the world. The city will certainly never be the same again." Michel added.

The Fashion Hotel looks set to be the first of many. The Al Habtoor Group and Fashion TV plan to make it the first of a chain of Fashion Hotels in key fashion locations around the world, each offering sophisticated accommodation in an elegant setting and providing the very best of service.

The hotels are likely to appeal, not only to the ever growing global fashion community, but to sophisticated urban professionals and tourists.

They will also be designed to cater for large-scale fashion industry and promotional events, as well as fashion shows, VIP parties, photo and movie shoots. They will be an ideal location in which to hold celebrity interviews, as well as a host of other social engagements.