TBWA\RAAD sponsors high profile Saudi Brand Event

The top-notch event is attracting a large number of brand managers and communication experts looking to explore new creative channels to bring life and energy to brands in the hugely competitive and highly dynamic Saudi market. The list of experts includes Scott Goodstein, US President's former external online director, and Olivier Blanchard, Principle, Brandbuilder Marketing. USA.

"Everything around us is changing rapidly, and so is the branding dynamics," Ghassan Kassabji, managing director, TBWA\RAAD\Saudi Arabic, who will be speaking about uncovering the difference between brand belief and brand behaviour at the four day event.

The world today is full of brands trying to behave in a certain way towards their audiences and such a behavior must be consistent with a brand belief. Kassabji explains that every time a brand touches somebody, it is delivering a piece of understanding that aims to get audiences to like, trust and respect that brand.

The event will feature several case studies and sessions highlighting issues such as battle of the brands, sustaining brands, the importance of TV media and branding to the Saudi youth and the hyper connected consumer.

Saudi Brand and Communications 2011 is organized by Creative Pioneer Training Centre in partnership IIR Middle East.