LG Distributors forge closer links for marketing synergy

The "partnership" approach came at the end of the first UAE Marketing Conference for LG Electronics Gulf FZE held recently in the Korean giant's new, state-of-the-art Digital Centre on Umm Hurair Road in Dubai.

The conference was attended by divisional directors, partners, business development and marketing managers as well as product managers from the three distributors, together with representatives from LG Electronics Gulf FZE's advertising agency and PR consultancy.

Product and marketing managers from LG were on hand to join in presentations and answer questions.

The gathering was addressed by Mr M.B. Shin, President, LG Electronics Middle East and Africa who urged all on to ensure the digital leader became the preferred national brand in each market it served.

Initiated by Mr P.C. Choi, President, LG Electronics Gulf FZE, the conference was unanimously voted an overwhelming success.

"It achieved a great deal with distributors themselves coming up with the idea for closer working relationships. Everyone is now asking for the conference to become a regular fixture on LGE Gulf's calendar and we could see it being repeated every quarter with input next time from other distributors throughout the GCC."

At the close of the conference LG presented appreciate plaques to its three distributors, to its PR agency, MCS/Action and its advertising agency, TEAM/Young & Rubicam to recognise their performance.