Dubai-based e-solutions and outsourcing services major Netlink, partners with global XML leader, Software AG

Under the agreement, Netlink will be a Software AG Consulting Partner across the GCC, Levant and Indian markets. The announcement comes close on the heels of a similar partnership forged between Netlink and global Content Management Solutions (CMS) leader, Tridion, covering the same territories.

Akash Arora, Chief Technical Architect, Netlink said: "Partnering with Software AG adds to our cutting-edge XML-based product portfolio. Through this association we will have access to a host of cutting-edge integrated technology solutions with proven track record in the global IT solutions market."

"We will also be able to further leverage on our existing partnerships - like with global XML-based Content Management Solution (CMS) leader Tridion - and create integrated solutions for enterprises by helping them make effective and efficient use of data and content," he added.

Since its inception in 1995, Netlink has focused on providing its customers with a range of cutting-edge integrated technology solutions that are aimed at optimizing their business resources. The company's range of diverse services include; web-services and integration; developing and marketing a range of software products; integrated marketing and new media marketing.

Netlink's outsourcing strategy has also proven a tremendous success in the regional market. The company currently undertakes technology projects on a turnkey basis with the development done at its technology centers in India, the US and UK.

Based in Germany, Software AG is a leading global provider of system software and services, enabling enterprise data integration and management. The company's products control the central IT processes of thousands of renowned companies worldwide including Lufthansa, Siemens, Citibank, Merck, DaimlerChrysler, Sony, and BP.

Software AG develops products and solutions that support the XML (Extensible Markup Language) standard. XML simplifies the exchange of documents and data as well as the integration of cutting-edge Web applications into traditional IT architectures.

Mr. Arora further added: "Enterprises in the region are now fully aware of the cost benefits that real-time enterprise content processing tools and integrated IT solutions can bring into their business environment. The product offerings from Software AG will rightly fit into this scenario."

Commenting, Mr. Fawzi Shehabi, GM of Software AG in the Middle East said: "Software AG has been serving the Middle East for more than 2 decades with customers in the government, airlines and banking sectors, and more recently introducing XML integration solutions to new customers in the region.

"XML is now considered to be one of the key constituents in modern and future-oriented IT strategies. Our partnership with Netlink will enable us to effectively market our range of products and services into the Middle East markets which already has a fair proliferation of XML-based technologies," he added.

Software AG's other key focus areas in solutions development include database management systems, application engineering solutions and professional services. Software AG's Tamino™ XML Server offers a complete range of XML-based products that helps in developing and integrating applications and processing and storage of data.

At the core of Tamino™ XML Server is a database that stores and processes information in the XML format without having to convert it first.

Other products from the Software AG portfolio include EntireX, the business integration software, Adabas, the trusted database which is ideal in large and mission-critical business environment and Natural, the business-oriented application development environment.