FFP group adopts mySAP Business Suite to meet new business challenges

SAP Arabia is the exclusive regional partner of SAP AG, Germany, the recognised leader in providing collaborative business solutions for all types of industries and for every major market. mySAP Business Suite will equip FFP Group with a powerful engine for business expansion and provide a stable base for business process re-engineering and Total Quality Management.

FFP Group, which is well known in the Middle East, Asia and Europe for its range of frozen, chilled and dry products, including Sunbullah and Al-Shifa Honey, will implement a fully-integrated collaborative business solution that will help drive the company's decision making process by integrating analytical tools to permit swifter access to vital information.

"At FFP Group, we believe that technology is 'a means to an end' and has to work side-by-side with people. Therefore, the future of our business, or any business for that matter depends on the joint efforts of people and technology. After long reviews, we found that mySAP Business Suite was the perfect Business Solution to facilitate us with the tools required to better-understand, evaluate, develop, improve and expand our business. This fully integrated business suite, which does not require third party software, is ideal for a growing organization like FFP and will be the backbone of our IT infrastructure for the present and future, said Ibrahim Kurdi, Managing Director of FFP Group."

Essam Enany, President of SAP Arabia, commented: "In today's market, small and medium enterprises are looking for flexible and adaptable workflow processes to support their ever changing business needs and drive the expansion of their companies. SAP Arabia is committed to the regional market and it is a tremendous opportunity to work with a dynamic food manufacturer such as FFP. The group, which exports to 25 countries and has more than 10 production and storage facilities, was looking for technology that provides the underlying infrastructure to enable companies to successfully deploy business applications and solve integration challenges. mySAP Business Suite provides FFP a flexible platform to manage and create end-to-end business processes."

The SAP collaborative e-Business platform allows employees, customers and business partners to work together successfully. SAP solutions are open and flexible, supporting databases, applications, operating systems and hardware from almost every major vendor. By deploying the best technology, services, and development resources, the SAP e-Business platform unlocks valuable information resources, improves supply chain efficiencies and builds strong customer relationships.