First business economy hotel in the Middle East opened yesterday

Purpose-built as part of the Dubai International Convention and Exhibition complex, this unique hotel was designed to offer 210 International business Economy rooms at affordable and fair prices. At the Ibis World Trade Centre, business elements of ACCOR's highly successful Ibis brand have specifically enhanced, to produce the very first internationally affiliated Business Economy hotel in the Middle East.

The Ibis concept is simple: a good night's sleep at a better price, comfort and quality services 24 hours a day. At the Ibis World Trade Centre designer furnishings and décor are an added treat for the business traveller.

General Manager of ACCOR Hotels World Trade Centre, Ignace Bauwens said "We are proud to be the first to bring the concept of the Business Economy hotel to the Middle East. The Ibis World Trade Centre is of an international standard, at the best location in town and has rooms at an affordable price to suit limited budget travellers. We are convinced it will be a great success."

With 150,000 associates in 140 countries ACCOR, is the European leader and one of the world's largest groups in travel, tourism and corporate services.