Belkin initiative to focus on consumer satisfaction

Belkin's Try and Buy gives more power to the consumer in that shoppers can buy any Belkin product from an authorized retail location and return the product within 10 days - for any reason. This is a first for Belkin in the region. Belkin wireless networking, iPad and iPhone accessories, Samsung phone accessories, laptop bags, cables and power products are all included in the Try and Buy and are particularly hot products for Dubai Summer Surprises.

By offering customers the chance to return the products for any reason, Belkin gains valuable feedback. Try and Buy gives Belkin real insight into consumer habits and the focus shifts from gaining one sale to making sure customers are happy enough to return. "We want to make sure our customers are satisfied" says Patrick Hayati, Managing Director, Emerging Markets, Belkin. "Try and Buy gives customers more freedom but also gives us the feedback we need to improve. We are in the trial phase to see how this works in the Emirates as this has never been done before."

With the ever-changing technology trends in the UAE, Belkin has to consistently and frequently update products. New technology is out for the summer and features prominently at Dubai Summer Surprises. In addition to focusing on making sure the right products are in the right places, retailers like Belkin are looking for ways to stand out and give customers something extra.