The summit served as a platform to share best practices and outline the strategy and direction of the company for financial year 2003-2004.
Key Samsung officials from the company's headquarters in Korea representing the Air-conditioner, Refrigerator, Microwave, Washing Machine and Vacuum Cleaner divisions provided the distributors with an in-depth insight into their respective product segments.
Addressing the summit Mr. D.K.Byeon, President Samsung Gulf Electronics, said that, "Our objective in conducting regional marketing summit is to bring our distributors together in order to share best practices and success stories, increase product knowledge and also elaborate on the company's plans for the year. This summit was in keeping with our wider objective of providing excellent customer service through knowledgeable distributors."
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Samsung hosts 'Regional Marketing Summit 2003' for its distributors
- United Arab Emirates: Monday, August 11 - 2003 at 14:40
- PRESS RELEASE
Samsung, the global leader in digital convergence technology recently hosted its 'Regional Marketing Summit 2003' for distributors from across the Middle East.
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Samsung Electronics - Middle EastSamsung Middle East and Africa (MEA) is headquartered in Dubai. In line with its global vision of 'Digital Convergence,' the company markets its digital devices portfolio through four product divisions: Handheld products (HHP), Information Technology (IT), Home Appliances (HA) and Audio-Visual (AV). Through a network of over 40 distributors, Samsung MEA looks after the distribution of its digital devices across the Middle East and Africa. With revenues of $1.5 billion in 2002, the company has also invested in a service subsidiary, located in the Jebel Ali Free Trade Zone in Dubai. The 2100sq.mts service facility recently completed seven years and is among the largest within the GCC countries.
For further information, please contact:
Dhanraj Walvekar / Prem Ramchandran
ASDA'A Public Relations,
Burson-Marsteller exclusive affiliate in the Middle East
Dubai, UAE
Tel: +971-4-3344550 Fax: +971-4-3344556
Posted by Anne-Birte Stensgaard, Senior News EditorMonday, August 11 - 2003 at 14:40 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Thu Jan 06 2005.
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