Bahrain jewellery company signs up with Hadaiya.com

The jewellery firm, which specialises in gold and precious stones, was a natural partner for the online retail operation, said Bharat Jashanmal, managing director of Hadaiya.com.

"Al Zain specialises in exclusive elegant jewellery, so it has been an honour for us to join forces. The pieces offered on the site are exquisitely crafted - and designed exclusively for Hadaiya.com.

"Thanks to our partnership with American Express, and the presence of DHL as our chosen method of delivery, the gems can be chosen and paid for within minutes, and delivered within days. Finally, the jewellery is all fully insured against damage and theft by Norwich Union."

Most existing online sites in the region have tended to concentrate on electronic goods and consumer items such as music and DVDs. However, Trevor Stokes, president of American Express Middle East and North Africa, said: "We are confident that the discerning American Express Cardmember will appreciate Hadaiya.com's fresh approach to shopping on the internet."

Hadaiya.com also has a travel section, and the more traditional "online" items such as books and DVDs, as well as technology and quirky gifts. The site is divided into sections such as Toys for Boys and Glitz for Girls, Bookworm Stuff and Gifts for Guys.