McDonald's awards Fortune Promoseven

Fortune Promoseven is the region's leading advertising agency, and has been supporting McDonald's operations locally as well as regionally through its vast network of offices; providing a comprehensive web of research, planning, creative, media, advertising, and public relations services throughout the Middle East and North African regions.

"This award is in recognition of the true partnership that distinguishes McDonald's relationship with Fortune Promoseven. The tremendous amount of work, effort and commitment that the agency has provided each and every McDonald's country operation has been an instrumental factor in the total growth of the McDonald's business in the Middle East." Said Robert Larson, Vice President, Partner Relations with the McDonald's Middle East Development Company, adding: "This relationship continues to grow with the addition of more services, closer cooperation, additional markets, and progressive integration of marketing functions. With every step, Fortune Promoseven continue to exceed our expectations, and play an instrumental role in our growth in the region."

"We are very proud of this partnership," said Fadi Salameh, Group President and CEO for Fortune Promoseven, who received the award on behalf of the agency. "The McDonald's account is a very challenging one, and we use it as a show-case account for how an agency can successfully build a comprehensive relationship with a global brand, on an individual country level, with regional coordination, and with global expertise."

Fortune Promoseven has been operating in the Middle East and North African regions since 1968, and provides total marketing communications solutions. They have held the leading advertising agency position in the region for the past 15 years, handling some of the region's most recognized clients. They handle McDonald's agency business in its entirety throughout the region.