Pure Gold Jewellers posts strong increase in diamond jewellery sales during Dubai Summer Surprises

"The record increase in sales underlines the success of Dubai Summer Surprises 2011 and the important role DSS plays in boosting retail sales," commented Firoz Merchant, Chairman and Founder of Pure Gold Jewellers.

"Throughout summer we had exceptional offers on our Pure Diamonds jewellery collection which attracted a large number of customers, including local residents and tourists. Considering the consistently increasing price of diamonds, it provided the best opportunity for customers to purchase high quality diamond jewellery at the best prices."

"DSS certainly contributed to the increased footfall in our shops and also the high number of tourists from Pan Arab and other countries. Once again the festival has proved to be a successful effort by the Government of Dubai to support the retail industry, attract more tourists and ensure a fun filled time for all shoppers and families," he added.

During summer, the retailer offered 75% discount on diamond jewellery collection, in addition to its popular offer of lifetime repair policy, exchange guarantee, and 100% certification for all diamond jewellery pieces.

"The upward trend in diamond prices has certainly elevated its status as a good investment and customers have begun to realise the investment potential of diamonds, contributing to an increase in demand for diamond jewellery. In addition to the best deals on diamond jewellery, we continuously strive to offer excellent customer service which has certainly helped us to build a strong loyal client base over time," Merchant said.

Pure Gold Jewellers recently opened three new stores in Doha, marking the company's entry into Qatar. The company now operates 100 stores across UAE, Qatar, Kuwait, Oman, Bahrain and India.